On its early broadcast, it had aired much of MTV Southeast Asia's programs as well as MTV-branded local contents until 2012. On January 11, 2005, Global TV started to produce its non-MTV original shows and later became a new home of Nickelodeon shows which previously aired in Lativi.
On October 13, 2006, one year after became full-fledged general entertainment channel, Global TV changed its logo on its 4th birthday. The logo consisted of green-orange-blue curves resembling G shape on a top of blue 'Global' and green uppercase 'TV' text.
On 2008, Global TV modified its logo by putting "G" shape into a blue sphere next to a new all-lowercase blue 'globaltv' text.
On 2012, the G-globe logo was replaced by a simple red-blue colored wordmark, identical to its siblings, MNCTV and SindoTV (now iNews).
On October 11, 2017, along with its 15th anniversary celebration, GlobalTV was renamed to GTV and unveiled a new logo, which the letter G was criticized for being similar to Google's G icon in 2015.
It actually resembles its 2006 logo and the colors on G shape was based on its parent Media Nusantara Citra's diamond mark.