GameStop began as Software Etc.'s foray into the video game retail market, and as such the logo uses a modified form of Software Etc.'s type style. The first GameStop location opened on September 21, 1991 at Southdale Center in Edina, Minnesota. In 1994, Software, Etc. merged with Babbage's to form NeoStar Retail Group.
1996–1999[]
BETTER LOGO NEEDED
After NeoStar was renamed to Babbage's Etc. in 1996, this logo was adopted to match that of its parent company. This logo was only used on storefronts.
1999–2000[]
Designer:
Unknown
Typography:
OCR-A
Launched:
1999
In 1999, Babbage's Etc. was acquired by Barnes & Noble, the former owner of Software Etc. from 1986 to 1994, and GameStop was again rebranded. After this acquisition, the chain expanded out of the north Midwest for the first time and grew rapidly. In May 2000, Barnes & Noble also purchased Funco, the parent company of competitor FuncoLand, and repositioned Babbage's Etc. as a subsidiary of Funco.
2000–2012[]
Designer:
Unknown
Typography:
Impact
Launched:
August 15, 2000
On August 15, 2000, GameStop introduced a new logo with two colors separating the "Game" and "Stop". This logo is still used on most signs in the US. In October 2004, GameStop was spun off from Barnes & Noble.
2012–2021[]
Designer:
Unknown
Typography:
Impact
Launched:
December 2012
2021–present[]
Designer:
Unknown
Typography:
Impact (modified)
Launched:
July 28, 2021 (Canada) September 2021 (United States)
The first GameStop in Canada opened on July 28, 2021, replacing all EB Games stores.
