Gap

Contents
1969–1976	1976–1986	1986–2016	2010	2016–present

The Gap

1969–1976

The Gap was founded on August 21, 1969.

1976–1986

This logo puts "the" at 90 degrees, and also slightly thickens it.

Gap

1986–present

1986–2016

Designer:  Unknown

Typography:  Spire

Launched:  September 9, 1986

Introduced on September 9, 1986, this logo discontinued the use of the custom font used in the last logo and replaced it with the Spire font inside a blue square. This logo is still used in some instances.

2010

Designer:  Laird & Partners

Typography:  Helvetica Neue Bold

Launched:  October 4, 2010

On October 4, 2010, Gap replaced its 'blue square' logo; this reportedly happened suddenly without any announcements. The new logo design, consisting of simply the word "Gap" in Helvetica placed next to a blue square, was credited to Laird & Partners. Due to an extremely negative response from customers, on October 11 - only one week after it was introduced - Gap announced that they would revert back to their former logo. Since then, this logo has often been referred to as one of the worst logos of all time.

• Brand New
• New York Magazine
• Brandchannel

2016–present

Designer:  Unknown

Typography:  Spire

Launched:  January 1, 2016

After thirty years of using its 'blue square' logo, Gap introduced a new logo on January 1, 2016, with the 1986 wordmark isolated from the square.