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Contents

1969–1976 1976–1986 1986–2016 2016–present
1969–1976 1976–1986 1986–2016 2016–present

The Gap

1969–1976

Gap 1972 service mark.svg

The Gap was founded August 21, 1969.

1976–1986

Gap.svg

This logo puts "the" at 90 degrees, and also slightly thickens it.

Gap

1986–present

1986–2016

Gap logo.svg
DESIGNER
Unknown
TYPOGRAPHY
Spire
USAGE
Official

Introduced on September 9, 1986, this iconic logo got rid of the custom font used in the last logo and replaced it with the Spire font inside a blue square.

2010
Gap logo in October 2010.svg
DESIGNER
Laird & Partners
TYPOGRAPHY
Helvetica Neue Bold
USAGE
Official

On October 4, 2010, Gap replaced its classic blue square logo; this reportedly happened suddenly without any announcements. The new logo design, consisting of simply the word "Gap" in Helvetica placed next to a blue square, was credited to Laird & Partners. Due to an extremely negative response from customers, on October 11, only one week after it was introduced, Gap announced that they would revert back to their old square logo. Since then, this logo has often been referred to as one of the worst logos of all time.

2016–present

Gaplogo2017.svg

After thirty years of using its classic blue box logo, Gap finally introduced a new logo on January 1 2016, with the 1986 wordmark isolated from the box design. This logo has been received better than the attempted 2010 redesign above.


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