This logo puts "the" at 90 degrees, and also slightly thickens it.
September 9, 1986
Introduced on September 9, 1986, this logo discontinued the use of the custom font used in the last logo and replaced it with the Spire font inside a blue square. This logo is still used in some instances.
On October 4, 2010, Gap replaced its 'blue square' logo; this reportedly happened suddenly without any announcements. The new logo design, consisting of simply the word "Gap" in Helvetica placed next to a blue square, was credited to Laird & Partners. Due to an extremely negative response from customers, on October 11 - only one week after it was introduced - Gap announced that they would revert back to their former logo. Since then, this logo has often been referred to as one of the worst logos of all time.