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| 1969–1976 | 1976–1986 | 1986–2016 | 2016–present |
The Gap
1969–1976
The Gap was founded August 21, 1969.
1976–1986
This logo puts "the" at 90 degrees, and also slightly thickens it.
Gap
1986–present
1986–2016
| DESIGNER Unknown |
TYPOGRAPHY Spire |
USAGE Official |
Introduced on September 9, 1986, this iconic logo got rid of the custom font used in the last logo and replaced it with the Spire font inside a blue square.
2010
| DESIGNER Laird & Partners |
TYPOGRAPHY Helvetica Neue Bold |
USAGE Official |
On October 4, 2010, Gap replaced its classic blue square logo; this reportedly happened suddenly without any announcements. The new logo design, consisting of simply the word "Gap" in Helvetica placed next to a blue square, was credited to Laird & Partners. Due to an extremely negative response from customers, on October 11, only one week after it was introduced, Gap announced that they would revert back to their old square logo. Since then, this logo has often been referred to as one of the worst logos of all time.
2016–present
After thirty years of using its classic blue box logo, Gap finally introduced a new logo on January 1 2016, with the 1986 wordmark isolated from the box design. This logo has been received better than the attempted 2010 redesign above.
| Current brands Athleta | Banana Republic | Gap (Gap Kids | Baby Gap) | Hill City | Intermix | Janie and Jack | Old Navy Defunct/former brands Notes  |
