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Contents

1969–1976 1976–1986 1986–2016 2010 2016–present
1969–1976 1976–1986 1986–2016 2010 2016–present

The Gap

1969–1976

Gap 1972 service mark.svg

The Gap was founded on August 21, 1969.

1976–1986

Gap.svg

This logo puts "the" at 90 degrees, and also slightly thickens it.

Gap

1986–present

1986–2016

Gap logo.svg
Designer:  Unknown
Typography:  Spire
Launched:  September 9, 1986

Introduced on September 9, 1986, this logo discontinued the use of the custom font used in the last logo and replaced it with the Spire font inside a blue square. This logo is still used in some instances.

2010
Gap logo in October 2010.svg
Designer:  Laird & Partners
Typography:  Helvetica Neue Bold
Launched:  October 4, 2010

On October 4, 2010, Gap replaced its 'blue square' logo; this reportedly happened suddenly without any announcements. The new logo design, consisting of simply the word "Gap" in Helvetica placed next to a blue square, was credited to Laird & Partners. Due to an extremely negative response from customers, on October 11 - only one week after it was introduced - Gap announced that they would revert back to their former logo. Since then, this logo has often been referred to as one of the worst logos of all time.

2016–present

Gaplogo2017.svg
Designer:  Unknown
Typography:  Spire
Launched:  January 1, 2016

After thirty years of using its 'blue square' logo, Gap introduced a new logo on January 1, 2016, with the 1986 wordmark isolated from the square.

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