Contents | |||
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1969–1976 | 1976–1986 | 1986–2016 | 2016–present |
The Gap
1969–1976
The Gap was founded August 21, 1969.
1976–1986
This logo puts "the" at 90 degrees, and also slightly thickens it.
Gap
1986–present
1986–2016
DESIGNER Unknown |
TYPOGRAPHY Spire |
USAGE Official |
Introduced on September 9, 1986, this iconic logo got rid of the custom font used in the last logo and replaced it with the Spire font inside a blue square.
2010
DESIGNER Laird & Partners |
TYPOGRAPHY Helvetica Neue Bold |
USAGE Official |
On October 4, 2010, Gap replaced its classic blue square logo; this reportedly happened suddenly without any announcements. The new logo design, consisting of simply the word "Gap" in Helvetica placed next to a blue square, was credited to Laird & Partners. Due to an extremely negative response from customers, on October 11, only one week after it was introduced, Gap announced that they would revert back to their old square logo. Since then, this logo has often been referred to as one of the worst logos of all time.
2016–present
After thirty years of using its classic blue box logo, Gap finally introduced a new logo on January 1 2016, with the 1986 wordmark isolated from the box design. This logo has been received better than the attempted 2010 redesign above.
Current brands Athleta | Banana Republic | Gap (Gap Kids | Baby Gap) | Hill City | Intermix | Janie and Jack | Old Navy Defunct/former brands Notes |
- Gap Inc.
- 1969
- San Francisco
- California
- Clothing
- Retail outlets in the United States
- Retail outlets in the United Kingdom
- Retail outlets in France
- Retail outlets in Canada
- Retail outlets in Mexico
- Retail outlets in Ireland
- Retail outlets in Japan
- Retail outlets in China
- Retail outlets in Australia
- Retail outlets in Poland
- Retail outlets in India
- Retail outlets in Italy
- Retail outlets in Greece
- Retail outlets in Romania
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- Retail outlets in Croatia
- Retail outlets in Israel
- Retail outlets in Chile
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- Retail outlets in Spain
- Retail outlets in the Philippines
- Retail outlets in the United Arab Emirates
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- Retail outlets in Indonesia
- Retail outlets in Egypt
- Retail outlets in Ukraine
- Retail outlets in Peru
- Retail outlets in Austria
- Retail outlets in Georgia
- Retail outlets in Pakistan
- Retail outlets in Paraguay
- Defunct retail outlets in Australia
- Defunct retail outlets in Israel
- Defunct retail outlets in Poland
- Defunct in some countries
- International
- Retail outlets in Puerto Rico
- Retail outlets in El Salvador