Gatorade

This page only shows primary logo variants.

For other related logos and images, see:

Other



1965–1970	1970–1986	1986–1991, 2023	1991–1994	1994–1998


1998–2003	2003–2008	2008–present	2020–present	2025–present

1965–1970[]

1970–1986[]

A lightning bolt has served as the drink's logo motif since 1970.

1986–1991, 2023[]

The Gatorade wordmark's outline color was changed to blue, in addition to the lightning bolt being simplified. This logo was brought back in 2023 for the Limited Throwback Edition.

1991–1994[]

1994–1998[]

BETTER LOGO NEEDED

Designer:

Landor Associates

Typography:

Custom

Launched:

1994

1998–2003[]

Designer:

Peter Levine and
Tom Davidson for
Desgrippes Gobé

Typography:

Custom

Launched:

1998

2003–2008[]

Designer:

Unknown

Typography:

Unknown

Launched:

March 31, 2003

2008–present[]

In 2008, Gatorade began using a new label design that was first unveiled two months prior.

Designer:

TBWA\Chiat\Day

Typography:

Unknown

Launched:

2008

2020–present[]

In 2020, Gatorade introduced a new bolt icon, separate from the existing "G" ident.

2025–present[]

In 2025, Gatorade combined their existing wordmark with the bolt icon created five years prior.

V • T • E

Postobón S.A.

Part of Organización Ardila Lülle

Notes

¹	Under license from PepsiCo.
²	Under license from Keurig Dr Pepper
³	Under license from Red Bull GmbH.

V • T • E

Empresas Polar

Subsidiaries:

Alimentos Polar (International Grains & Cereal) | Cervecería Polar | Pepsi-Cola Venezuela¹

Notes

¹	Joint-venture with PepsiCo.
²	Under license from Quaker Oats.

V • T • E

PepsiCo

Subsidiaries

Former subsidiaries: Pepsi-Cola Indobeverages⁷ | North American Van Lines | Wilson Sporting Goods | Indofood Fritolay Makmur⁷

V • T • E

Evercrisp

Part of PepsiCo

Discontinued and defunct:
Bun | Garritas | TakatePops

Current beverage brands

V • T • E

Pepsi

A product of PepsiCo

Programming
Pepsi's Play for a Billion | Pepsi Chart | Pepsi Smash

Video Games
Pepsiman

Subsidiary
Pepsi Lipton

Current bottlers
Pepsi-Cola Venezuela | Pepsi-Cola Products Philippines, Inc.

V • T • E

Mountain Dew

A product of PepsiCo

Loyalty programs
DEW Nation HQ | Mountain Dew Gaming

V • T • E

Walkers

Owned by PepsiCo via Frito-Lay

Notes

¹	Joint venture with PAI Partners (61%).
²	Joint venture with Empresas Polar.
³	Joint venture with Strauss Group.
⁴	Canada and Oceania only.
⁵	Joint venture with Unilever.
⁶	Juices only, used under license.
⁷	Former joint venture with Indofood.
⁸	Joint venture with Lotte Chilsung Beverage (Lotte Group).

V • T • E

Britvic PLC

Part of Carlsberg Britvic (Carlsberg Group)

Notes

¹	Under license from PepsiCo.
²	Part of a licensing agreement with PepsiCo and Unilever.

V • T • E Sumol Compal
7Up \| B! \| Compal \| Gatorade \| Guaraná Antarctica \| GUD \| Lipton \| Pepsi \| Sumol \| Um Bongo

V • T • E

Compañía de Cervecerías Unidas

Beers:

Waters:
Cachantun⁶ | Mas | Porvenir⁶ | Perrier⁶ | Pure Life⁶

Juices:
Watt's⁷

Energetic and Sport drinks:
Red Bull⁸ | Gatorade⁴ | Rockstar Energy Drink⁴

Others:
Lipton Ice Tea⁹

Distilled drinks:
Pisco Mistral | Sierra Morena | Cabo Viejo | Havana Club¹⁰ | Malibú⁹

Other assets:
Central Cervecera de Colombia¹¹

Defunct and discontinued:
Free (Concert) | Nobis | Bilz y Pap Light | Bilz y Pap POP Ambrosoli¹²

Notes

¹	Under license from Heineken.
²	Under license from Molson Coors.
³	Under license from Anheuser-Busch InBev.
⁴	Under license from PepsiCo.
⁵	Under license from Keurig Dr Pepper.
⁶	Under license from Nestlé.
⁷	Under license from Watt's S.A.
⁸	Under license from Red Bull GmbH.
⁹	Under license from Unilever.
¹⁰	Under license from Pernod Ricard.
¹¹	Joint venture with Postobón S.A.
¹²	Created in partnership with Ambrosoli.