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Contents

1965–1970	1970–1986	1986–1991	1991–1994


1994–1998	1998–2004	2004–2008	2008–present

1965–1970

1970–1986

A lightning bolt has served as the drink's logo motif since 1970.

SVG NEEDED

1986–1991

The Gatorade wordmark's outline color was changed to blue, in addition to the lightning bolt being simplified.

SVG NEEDED

1991–1994

Gatorade 91.png

SVG NEEDED

1994–1998

Gatorade 1994.svg

1998–2004

Gatorade 1998.svg

2004–2008

Gatorade 2004.svg

2008–present

In 2008, Gatorade made a completely new logo.

Designer:

TBWA\Chiat\Day

Typography:

Unknown

Launched:

Unknown

V • T • E

Brands:

Postobón | Colombiana | Pepsi¹ | 7 Up¹ | Gaseosas Lux | Bretaña | PostoFrut | Gatorade¹ | H2OH¹ | Sr. Toronjo | Hipinto | Popular | Freskola | Castalia | Tropikola | Cristal | Cristalina | Canada Dry² | Kufu | Hit | Tutti Frutti | Mr. Tea | Twist | BORA | Hatsu | Mountain Dew¹ | Peak | Red Bull³ | Speed Max | Agua del Nacimiento | Oasis | Squash | BioFrut | Postobón Acqua

¹Under license from PepsiCo
²Under license from Keurig Dr Pepper
³Under license from Red Bull

V • T • E

Subsidiaries:

Alimentos Polar (International Grains & Cereal) | Cervecería Polar | Pepsi-Cola Venezuela¹

Brands:
Alimentos Polar:
Chiffon | Dogourmet | Oh mai gat! | Gelatina Golden | Las Llaves | Lipton | Margarita | Mavesa | Maziete | Migurt | Pampero | P.A.N. | Primor | Quaker | Rikesa | Super Can | Toddy

Cervecería Polar
Bodegas Pomar | Caroreña | Maltín | Polar Ice | Polar Light | Polar Pilsen | Polar Zero | Solera

Pepsi-Cola Venezuela
7 Up | Gatorade | Golden | H2OH | Minalba | Pepsi (Light, Max) | Yukery | Yuky-Pak

Notes
¹Joint-venture with PepsiCo

Subsidiaries

Frito-Lay, Inc. | The Quaker Oats Company | Tropicana Products, Inc. | Matutano Snack Ventures, S.A. | Empresas Polar | Sabritas, S. de R.L. de C.V. | Gamesa | Marbo Product | Pepsi-Cola Venezuela¹ | Pepsi-Cola Products Philippines, Inc. | Postobón S.A. | Sabra Dipping Company² | Pepsi Lipton⁴ | PepsiCo Snacks | Evercrisp | Elma Chips | Tesalia-CBC

Current beverage brands
Pepsi: Pepsi China | Pepsi Georgia | Pepsi Light (Lemon) | Pepsi Max (Cherry) | Pepsi Zero Sugar | Diet Pepsi | Diet Pepsi Lime | Diet Pepsi Wild Cherry | Pepsi-Cola Made with Real Sugar | Caffeine Free Pepsi | Caffeine Free Diet Pepsi | Pepsi Twist Lemon | Pepsi Lime
Other brands: Mirinda | Mountain Dew | Mountain Dew Real Sugar | Diet Mountain Dew | Mountain Dew Zero Sugar | Propel Water | Mug Root Beer | Sierra Mist | Sobe | Sting Energy Drink | Tropicana | 7Up (International) | Dr Pepper (Canada and Oceania only) | Crush | Aquafina | Slice (India) | Gatorade | Lipton⁴ (Ice Tea | Brisk) | Alvalle | Caleb's Kola | Pure Leaf⁴ | Sodastream | Sabores Golden | Copella | Rockstar Energy Drink

Current food brands
3D's | Bare | Bénénuts | Bluebird | Cap'n Crunch | Cheese Tris | Cheetos | Chester's Popcorn | Chester's Puffcorn | Chipsy | Clipsy | Cracker Jack | Cracker Jill | Doritos (UK & Ireland | Japan) | Duyvis | Fritos | Funyuns | Gamesa | Grandma's | Gud | Imag!ne | Kurkure | Lay's (Arabia | China | Japan | Taiwan | Thailand) | Life | Mabel | Maker | Margarita | Matador | Matutano | Maui Style | Miss Vickie's | Munchies | Munchos | NatuChips | Near East | Nobby's Nuts | Nut Harvest | Off The Eaten Path | Oven Baked (Oven Baked Tostitos) | Pardon | Pearl Milling Company | Pipers Crisps | Quaker | Red Rock Deli | Rold Gold | Roni (Rice-A-Roni | Pasta Roni) | Ruffles | Sabra | Sabritas | Sabritones | Sakata | Santitas | Simba Chips | Simply | Smartfood | Smith's Chips | Snack a Jacks | Sonrics | Sunbites | Sunchips | Stacy's | Toddy | Tostitos | Twisties | Uncle Chipps | Walkers (Walkers' brands)

Limited edition/discontinued
FlavorSplash | Jazz | Crystal Pepsi | Pepsi AM | Diet Pepsi AM | Pepsi Azuki | Pepsi Baobab | Pepsi Berry | Pepsi Boom | Pepsi Capuchino | Pepsi Cappuccino | Pepsi Cherry Vanilla | Pepsi Caribbean Gold | Pepsi Cáfe | Pepsi Cool | Pepsi Fresh | Pepsi Natural | Pepsi Blue | Pepsi Blue Hawaii | Pepsi Perfect | Pepsi Carnival | Pepsi Fire | Pepsi Freeze | Pepsi Gold | Pepsi Ginga | Pepsi Ginger | Pepsi Green | Pepsi Holiday Spice | Pepsi Ice | Pepsi Ice Cream | Pepsi Ice Cucumber | Pepsi Kick | Pepsi Kona | Pepsi Max Twist | Pepsi Mojito | Pepsi Mont Blanc | Pepsi Next | Pepsi One | Pepsi Pineapple | Pepsi Raging Razzberry | Pepsi Raw | Pepsi Red | Pepsi Retro | Pepsi Samba | Pepsi Shiso | Pepsi Strawberry Burst | Pepsi Strong Shot | Pepsi Summer Chill | Pepsi Summer Mix | Pepsi Tropical Chill | Pepsi True | Pepsi Vanilla | Pepsi White | Pepsi X

Former/Defunct
Yum! Brands (KFC | Pizza Hut | Taco Bell) | BN | Pepsi-Cola Indobeverages³ | Hot 'n Now | North American Van Lines | Wilson Sporting Goods | Chevy's | East Side Mario's | D'Angelo Sandwich Shops | California Pizza Kitchen | Aliva (India) | Stolichnaya (Licensed) | Slice (drink) (United States) | Indofood Fritolay Makmur³ (Chiki | Chitato | Jet-Z³ | Qtela)

Notes
¹Joint venture with Empresas Polar.
²Joint venture with Strauss Group.
³Joint venture with Indofood.
⁴Joint venture with Unilever.
⁵Joint venture with Postobón S.A..

V • T • E

Current brands

7Up¹ | Aqua Libra | Ballygowan | Bela Ischia | Britvic | C&C | Club (Orange | Lemon | Rock Shandy | Pat Frog) | Club Mixers | DaFruta | Drench | Energise Sports | Fruité | Fruit Shoot | Gatorade¹ | J2O | Lipton² | Maguary | MiWadi | Moulin de Valdonne | Mountain Dew¹ | Pepsi¹ (Max | Diet) | Pressade | Purdey's | R.White's | Robinsons | Sobe¹ | Tango | Teisseire | TK

Notes
¹Under license from PepsiCo.
²Part of a licensing agreement with PepsiCo and Unilever.

V • T • E Sumol + Compal
7Up\| B! \| Compal \| Gatorade \| Guaraná Antarctica \| GUD \| Lipton \| Pepsi \| Sumol \| Um Bongo

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