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This page only shows primary logo variants.

For other related logos and images, see:

Other



1965–1970	1970–1986	1986–1991, 2023	1991–1994


1994–1998	1998–2003	2003–2009	2008–present

1965–1970[]

Gatorade1965-1970

1970–1986[]

Gatorade 1965-1970

A lightning bolt has served as the drink's logo motif since 1970.

1986–1991, 2023[]

Gatorade 1986 - 1991

The Gatorade wordmark's outline color was changed to blue, in addition to the lightning bolt being simplified. This logo was brought back in 2023 for the Limited Throwback Edition.

1991–1994[]

Gatorade 1991-1994

1994–1998[]

Gatorade 1994

BETTER LOGO NEEDED

Designer:

Landor Associates

Typography:

Custom

Launched:

1994

1998–2003[]

Gatorade 1998

2003–2009[]

Gatorade 2004

Designer:

Unknown

Typography:

Unknown

Launched:

March 31, 2003

2008–present[]

GatoradeGlogoconverted

In January 2009, Gatorade began using a new label design that was first unveiled two months prior.

Designer:

TBWA\Chiat\Day

Typography:

Unknown

Launched:

2008

V • T • E

Part of Organización Ardila Lülle

Brands:
Postobón | Colombiana (Aguapanela la Nuestra) | Pepsi¹ | 7 Up¹ | Gaseosas Lux | Bretaña | PostoFrut | Gatorade¹ | H2OH¹ | Sr. Toronjo | Hipinto | Popular | Freskola | Castalia | Tropikola | Cristal | Cristalina | Canada Dry² | Kufu | Hit | Tutti Frutti | Mr. Tea | Twist | BORA | Hatsu | Mountain Dew¹ | Peak | Red Bull³ | Speed Max | Agua del Nacimiento | Oasis | Squash | BioFrut | Postobón Acqua

Notes

¹	Under license from PepsiCo.
²	Under license from Keurig Dr Pepper
³	Under license from Red Bull GmbH.

V • T • E

Subsidiaries:

Alimentos Polar (International Grains & Cereal) | Cervecería Polar | Pepsi-Cola Venezuela¹

Brands:
Alimentos Polar:
Chiffon | Dogourmet | Oh mai gat! | Gelatina Golden | Las Llaves | Lipton | Margarita | Mavesa | Maziete | Migurt | Pampero | P.A.N. | Primor | Quaker | Rikesa | Super Can | Toddy

Cervecería Polar
Bodegas Pomar | Caroreña | Maltín | Polar Ice | Polar Light | Polar Pilsen | Polar Zero | Solera

Pepsi-Cola Venezuela
7Up | Gatorade | Golden | H2OH | Minalba | Pepsi (Light, Max) | Yukery | Yuky-Pak

Notes

¹	Joint-venture with PepsiCo.

EmpresasPolar2010

V • T • E

Subsidiaries

Frito-Lay, Inc. (Canada | China) | The Quaker Oats Company | Tropicana Brands Group¹ | Matutano Snack Ventures, S.A. | Sabritas, S. de R.L. de C.V. | Gamesa | Marbo Product | Pepsi-Cola Venezuela² | Pepsi-Cola Products Philippines, Inc. | Sabra Dipping Company³ | Star Foods | Pepsi Lipton⁵ | PepsiCo Canada | PepsiCo Snacks | Evercrisp | Elma Chips | Tesalia-CBC

Current beverage brands
Pepsi variants: Pepsi (Lime) | Pepsi Light (Lemon) | Pepsi Max (Cherry) | Pepsi Twist Lemon (Black) | Pepsi Zero Sugar | Diet Pepsi (Lime | Wild Cherry) | Pepsi-Cola Made with Real Sugar | Caffeine Free Pepsi (Diet)
Limited edition/discontinued: Crystal | AM | Diet AM | Azuki | Baobab | Berry | Blue | Blue Hawaii | Boom | Cafe | Cappuccino | Caribbean Gold | Carnival | Cherry Vanilla | Cool | Fire | Freeze | Fresh | Ginga | Ginger | Green | Gold | Holiday Spice | Ice | Ice Cream | Ice Cucumber | Kick | Kona | Max Twist | Mojito | Mont Blanc | Natural | Next | One | Perfect | Pineapple | Raging Razzberry | Raw | Red | Retro | Samba | Shiso | Burst | Strong Shot | Summer Chill | Summer Mix | Tropical Chill | True | Vanilla | White | X | Jazz

Other beverages: Mirinda | Mountain Dew (Real Sugar | Diet | Zero Sugar) | Propel Water | Mug Root Beer | Sobe | Starry | Sting Energy Drink | 7Up (international) | Dr Pepper⁴ | Crush | Aquafina | Slice (India) | Gatorade | Lipton⁵ (Ice Tea | Brisk) | Caleb's Kola | Pure Leaf⁵ | Sodastream | Sabores Golden | Rockstar Energy Drink | Prigat

Tropicana Brands Group¹: Copella | Dole⁶ | KeVita | IZZE | Naked Juice | Tropicana

Current food brands
3D's | Alvalle | Bare | Bénénuts | Bluebird | Cap'n Crunch | Cheese Tris | Cheetos (China) | Chester's Popcorn | Chester's Puffcorn | Chipsy | Clipsy | Cracker Jack | Cracker Jill | Doritos (UK & Ireland) | Duyvis | Fritos | Funyuns | Gamesa | Grandma's | Gud | Imag!ne | Kurkure | Lay's (Arabia | China | Japan | Taiwan | Thailand | Chile) | Life | Maker | Margarita | Mariyka | Matador | Matutano | Maui Style | Miss Vickie's | Munchies | Munchos | NatuChips | Near East | Nobby's Nuts | Nut Harvest | Off The Eaten Path | Oven Baked (Oven Baked Tostitos) | Pardon | Pearl Milling Company | PopCorners | Pipers Crisps | Quaker | Red Rock Deli | Rold Gold | Roni (Rice-A-Roni | Pasta Roni) | Ruffles | Sabra | Sabritas | Sabritones | Sakata | Santitas | Simba Chips | Simply | Smartfood | Smith's Chips | Snack a Jacks | Sonrics | Star (Poland | Romania, Bulgaria and Moldova) | Sunbites | Sunchips | Stacy's (Pita Chips) | Toddy | Tostitos | Twisties | Uncle Chipps | Walkers (Walkers' brands)

Former/defunct
Yum! Brands (KFC | Pizza Hut | Taco Bell) | BN | Pepsi-Cola Indobeverages⁷ | Hot 'n Now | North American Van Lines | Wilson Sporting Goods | Chevy's | East Side Mario's | D'Angelo Sandwich Shops | California Pizza Kitchen | Aliva (India) | Aspen | Sierra Mist | Stolichnaya (Licensed) | Slice (United States) | Indofood Fritolay Makmur⁷ (Chiki | Chitato | Jet-Z⁷ | Qtela) | Teem | Coqueiro | Mabel | Star Chips | Aquafina FlavorSplash

Notes

¹	Joint venture with PAI Partners (61%).
²	Joint venture with Empresas Polar.
³	Joint venture with Strauss Group.
⁴	Canada and Oceania only.
⁵	Joint venture with Unilever.
⁶	Juices only, used under licence.
⁷	Former joint venture with Indofood.

V • T • E

Current brands

7Up¹ | Aqua Libra | Ballygowan | Bela Ischia | Britvic | C&C | Club (Orange | Lemon | Rock Shandy | Pat Frog) | Club Mixers | DaFruta | Drench | Energise Sport | Fruité | Fruit Shoot | Gatorade¹ | J2O | Lipton² | Maguary | MiWadi | Moulin de Valdonne | Mountain Dew¹ | Pepsi¹ (Max | Diet) | Pressade | Purdey's | R.White's | Robinsons | Sobe¹ | Tango | Teisseire | TK

Notes

¹	Under license from PepsiCo.
²	Part of a licensing agreement with PepsiCo and Unilever.

V • T • E Sumol + Compal
7Up \| B! \| Compal \| Gatorade \| Guaraná Antarctica \| GUD \| Lipton \| Pepsi \| Sumol \| Um Bongo

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