1949–1960[]
1960–present[]
Due to being the primary logistics supplier for Peugeot, the company changed its logo to look similar to Peugeot's, being inspired by a 1960 advert for the Peugeot 404 which is where the blue and yellow color scheme originated from.
Over time the distance between letters became shorter, the blue was made darker and the white stripes were removed. The logo still retains its font, despite Peugeot changing theirs in 1996.
Predecessors: Fiat Chrysler Automobiles (Fiat S.p.A. | Chrysler Group) | Groupe PSA Marques: Subsidiaries: Former/Defunct assets: Subsidiaries: Fiat Industrial | Fiat-NSU | Fiat S.p.A. | Fiat-Tata | Chrysler-Plymouth | Jeep-Eagle | AMC | Magneti Marelli | Nanjing Fiat Automobile | Opel Bank Notes
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