In November 1984, General Foods adopted a new logo created by Saul Bass, featuring a stylized leaf.
- "The leaf conveys the notion of growth as it relates to the nature of the company's business - food - and to the corporation itself." - Saul Bass in the New York Times
Other chocolate brands: Alpen Gold (Russia | Poland) | Côte d'Or | Daim (International | United Kingdom & Ireland) | Figaro | Freia (Japp | Kvikk Lunsj | Twist) | Green & Black's | Korona | Lacta (Brazil (5 Star | BiS | Laka) | Greece) | Marabou | Milka | Mirabell | Pavlidis (Ygeias) | Poiana | Suchard | Toblerone
Gum and candy brands: Maynards Bassetts (Maynards | Bassetts) | Bazooka | Beemans | Bubbaloo | Bubblicious | Certs | Clorets | Chiclets | Dentyne | Dirol | Freshen Up | Halls | Hollywood | Pascall | Stimorol | Stride | The Natural Confectionery Company | Trident | Trebor | V6 | Beldent | First | Kent | Olips | Chappies | Recaldent | Jelibon | Falim
Groceries and other assets: