1959–1962
1962–1984
1984–1990
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In November 1984, General Foods adopted a new logo created by Saul Bass, featuring a stylized leaf.
- "The leaf conveys the notion of growth as it relates to the nature of the company's business - food - and to the corporation itself." - Saul Bass in the New York Times[1]
In 1990, General Foods merged with Kraft, Inc. to form Kraft General Foods, Inc. Currently, most of its brands are owned by its successors, The Kraft Heinz Company and Mondelēz International.
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General Foods |
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Predecessors: Kraft Foods, Inc. | General Foods | Cadbury Schweppes PLC | Nabisco Brands Inc. | Jacobs Suchard Confectionery brands: Other chocolate brands: Alpen Gold (Russia | Poland) | Côte d'Or | Daim (International | United Kingdom & Ireland) | Figaro | Fineti | Freia (Japp | Kvikk Lunsj | Twist) | Green & Black's | Hu Kitchen | Korona | Lacta (Brazil (5 Star | BiS | Laka) | Greece) | Marabou | Milka | Mirabell | Pavlidis (Ygeias) | Poiana | Suchard | Toblerone Gum and candy brands: Maynards Bassetts (Maynards | Bassetts | Jelly Babies | Liquorice Allsorts | Midget Gems | Sports Mix | Soft Jellies | Superfruit Jellies | Wine Gums) | Bazooka | Beemans | Bubbaloo | Bubblicious | Certs | Clorets | Chiclets | Dentyne | Dirol | Freshen Up | Halls | Hollywood | Pascall | Stimorol | Stride | The Natural Confectionery Company | Trident | Trebor | V6 | Beldent | First | Kent | Olips | Chappies | Recaldent | Jelibon | Falim | Swedish Fish Snack brands: Groceries and other assets: Former/defunct brands: Notes |