General Foods

1959-1962	1962-1984	1984-1990

General Foods (first era)

1929–1959

NO KNOWN LOGO

General Foods Kitchens

1959–1962

BETTER LOGO NEEDED

General Foods (second era)

1962–1984

Designer:  Walter Dorwin Teague Associates

Typography:  Custom

Launched:  October 4, 1962

Symbol.

Print version.

Print symbol.

Alternate print version.

Alternate print symbol.

1984–1990

Designer:  Saul Bass G. Dean Smith

Typography:  Eras (modified)

Launched:  November 7, 1984

Greyscale version.

Symbol.

“The leaf conveys the notion of growth as it relates to the nature of the company's business - food - and to the corporation itself.”

— Saul Bass, as quoted in the New York Times (November 9, 1984)[1]

On November 7, 1984, General Foods executives unveiled a new logo at a worldwide management conference in Rye Brook, NY, created by Saul Bass and G. Dean Smith. In 1995, General Foods was removed from Kraft’s corporate name. Currently, most of its brands are owned by its successors, The Kraft Heinz Company and Mondelēz International.

General Foods

Kraft Foods, Inc. ►