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1959–1962

General Foods 1959.jpg

1962–1984

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1984–1990

General Foods 1984.svg

In November 1984, General Foods adopted a new logo created by Saul Bass, featuring a stylized leaf.

"The leaf conveys the notion of growth as it relates to the nature of the company's business - food - and to the corporation itself." - Saul Bass in the New York Times[1]

In 1990, General Foods merged with Kraft, Inc. to form Kraft General Foods, Inc. Currently, most of its brands are owned by its successors, The Kraft Heinz Company and Mondelēz International.

General Foods
Kraft Foods, Inc.
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