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On November 1984, General Foods adopted a new logo created by Saul Bass, featuring a stylized leaf.

"The leaf conveys the notion of growth as it relates to the nature of the company's business - food - and to the corporation itself." - Saul Bass in the New York Times[1]

In 1990, General Foods merged with Kraft, Inc. to form Kraft General Foods, Inc. (with most of its assets later divided into The Kraft Heinz Company and Mondelēz International).

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