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1928-1949, 1928-present (foodservice) 1949-1956 1956-1963 1959-1963 1963-1989, 1999-present
1928-1949, 1928-present (foodservice) 1949-1956 1956-1963 1959-1963 1963-1989, 1999-present
1963-1969 1969-1971 1970-1989 1989-2003 1999-2001
1963-1969 1969-1971 1970-1989 1989-2003 1999-2001
2001-2002 2002-2004 2003-present 2004-2017 2017-present
2001-2002 2002-2004 2003-present 2004-2017 2017-present

1928–1949, 1928–present (foodservice)[]

General mills seal-sm
Logopedia InfoWhite SVG NEEDED

This logo is still used on flour products for the commercial foodservice industry.

1949–1956[]

General Mills - 1949

1956–1963[]

General Mills - 1956 resized

1959–1963[]

General mills-1960

In 1959, General Mills introduced the first iteration of their famous Big G, which doubly stands for goodness.

1963–1989, 1999-present[]

General Mills G 1963

1963–1969[]

General Mills 1959
Designer:  Lippincott & Margulies
Typography:  Custom
Launched:  June 1, 1963

In June 1963, the G symbol was updated, and was introduced alongside a new logo.

1969–1971[]

General Mills 1969

1970–1989[]

General Mills 1970

1989–2003[]

General Mills logo 1987

In 1989, the Big G was modified.

1999–2001[]

General Mills 1999

2001–2002[]

General Mills 2001

2002–2004[]

General Mills 2002

2003–present[]

General Mills logo 2003

Near the end of 2003, they reverted back to the 1963 Big G symbol. Though mostly being replaced by 2017, this can still be seen on Bugles packaging and shipping boxes for General Mills products.

2004–2017[]

General Mills

2017–present[]

General Mills logo
Designer:  Lippincott
Typography:  Gotham Bold
Launched:  Unknown


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