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1928–1949

Capture
General mills logos


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1949–1956

20190802005358


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1956–1959

General-mills1956


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1959–1963

General Mills 1956 On Cereal Box Logo


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1963–present

General Mills G 1963
 
Welcome-brand-big-g

The cursive capital G would continue as the brand's identity. 

1963–1969

WHT-1963 BowlingGuy-0


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The cursive logo was continued up to 1969.

1969–1982

Luckycharms


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The wordmark is now sans-serif.

1982–1989

General mills logos4


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The wordmark is now in capital letters.

1989–2003

GM 89
 


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The wordmark is in the Antique Olive font. The famous "triangle" was also dropped at this time, but it was brought back in 2017.

1997–1998 (alternate)

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1998–1999 (alternate)

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1999–2001 (alternate)

Capturewdfqa



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2001–2002 (alternate)

Hm genmls


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2002–2004 (alternate)

Hm genmils


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2003–2017, 2003–present (secondary logo)

General Mills


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The cursive capital letter 'G' was slightly modified in 2003.

2004–2017 (alternate)

General Mills
  
General Mills Logo

Logo With foodservice#

  

The logo is now in the Universe font.

2017–present

General mills logo


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