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| 1928-1949, 1928-present (foodservice) | 1949-1956 | 1956-1963 | 1959-1963 | 1963-1989, 1999-present |
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| 1963-1969 | 1969-1971 | 1970-1989 | 1989-2003 | 1999-2001 |
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| 2001-2002 | 2002-2004 | 2003-present | 2004-2017 | 2017-present |
1928–1949, 1928–present (foodservice)[]
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This logo is still used on flour products for the commercial foodservice industry.
1949–1956[]
1956–1959[]
1959–1963[]
In 1959, General Mills introduced the first iteration of their famous Big G, which doubly stands for goodness.
1963–1989, 1999-present[]
1963–1969[]
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In June 1963, the G symbol was updated, and was introduced alongside a new logo.
1969–1971[]
1970–1989[]
1989–2003[]
In 1989, the Big G was modified.
Print version
White version, mostly used on cereal box fronts
Symbol
1999–2001[]
Variant with symbol
2001–2002[]
2002–2004[]
2003–present[]
Near the end of 2003, they reverted back to the 1963 Big G symbol. Though mostly being replaced by 2017, this can still be seen on Bugles packaging and shipping boxes for General Mills products.
Whole Grain Guaranteed icon
Big G variant
2004–2017[]
Horizontal lockup
Vertical lockup
2017–present[]
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Logo with slogan
