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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1908–1938 1938–1964 1964–1967 1967–2021
1908–1938 1938–1964 1964–1967 1967–2021
2001–2010 2010–2021 2016–2021 2021–present
2001–2010 2010–2021 2016–2021 2021–present


1908–1938

Gm incorporation.jpg
Logopedia Info.svg

The logo simply consisted of its incorporation certificate from 1908.

1938–1964

GM.jpg
Logopedia Info.svg

In 1938, the company first adopted an actual logo.

1964–1967

General Motors 1964.png
Logopedia Info.svg

1967–2021

General Motors logo.svg
Designer:  Unknown
Typography:  Titling Gothic FB Cond Medium

In 1967, General Motors overhauled its logo with a much more simple design.

2001–2010

General Motors 2001.svg
Designer:  Unknown
Typography:  Titling Gothic FB Cond Medium

In 2001, a glossy variant was made.

2010–2021

GM-Logo-Nov2010-1024x1024.jpg
Logopedia Info.svg
Designer:  Unknown
Typography:  Titling Gothic FB Cond Medium

In 2010, a 3D-esque logo was unveiled with a metallic look on the text and the square.

2016–2021

GM wordmarque 2011-2021.png
Logopedia Info.svg

From at least 2016 until 2021, this was GM's main logo on its website and high-tech branches. On cars and dealerships, the square logo was still in use.

2021–present

GM logo 2021.svg

On January 8, 2021, GM launched a new logo for the first time since 1964, emphasizing its focus towards electric vehicles. The company also introduced a new slogan, "Everybody In" with the letters 'EV' highlighted in blue to signify electric vehicles.

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