The logo simply consisted of its incorporation certificate from 1908.
1938–1964
SVG NEEDED
In 1938, the company first adopted an actual logo.
1964–1967
Designer:
Unknown
Typography:
Helvetica Bold
1967–2021
Designer:
Unknown
Typography:
Titling Gothic FB Cond Medium
In 1967, General Motors overhauled its logo with a much more simple design.
2001–2010
Designer:
Unknown
Typography:
Titling Gothic FB Cond Medium
In 2001, a glossy variant was made.
2010–2021
Designer:
Unknown
Typography:
Titling Gothic FB Cond Medium
In 2010, a 3D-esque logo was unveiled with a metallic look on the text and the square.
2016–2021
SVG NEEDED
From at least 2016 until 2021, this was GM's main logo on its website and high-tech branches. On cars and dealerships, the square logo was still in use.
2021–present
On January 8, 2021, GM launched a new logo for the first time since 1964, emphasizing its focus towards electric vehicles. The company also introduced a new slogan, "Everybody In" with the letters 'EV' highlighted in blue to signify electric vehicles.
