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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1908–1938 1938–1964 1964–2021 2001–2010 2010–2021 2011–2021 2021–present
1908–1938 1938–1964 1964–2021 2001–2010 2010–2021 2011–2021 2021–present

1908–1938

Gm incorporation.jpg

The logo was simply it's incorporation certificate from 1908.

Logopedia Info.svg

1938–1964

GM.jpg

In 1938 the company exited from the incorporation certificate as it's logo to being a actual logo. It had a outline on the borders and with a black square with the text "GM" in it.

Logopedia Info.svg

1964–2021

General Motors logo.svg

In 1964 General Motors got a logo overhaul, with a much more simple design.

DESIGNER
Unknown
TYPOGRAPHY
Titling Gothic FB Cond Medium
USAGE
Official

2001–2010

General Motors 2001.svg

In 2001 a variant with gloss on the square was made.

DESIGNER
Unknown
TYPOGRAPHY
Titling Gothic FB Cond Medium
USAGE
Official

2010–2021

GM-Logo-Nov2010-1024x1024.jpg

In 2010 a 3D-esque logo was unveiled with a metallic look on the text and the square.

Logopedia Info.svg
DESIGNER
Unknown
TYPOGRAPHY
Titling Gothic FB Cond Medium
USAGE
Official

2011–2021

GM wordmarque 2011-2021.png
Logopedia Info.svg

Since at least 2016, this is the main logo for General Motors on web and high-tech branches. On cars and dealerships the square one was in place.

2021–present

GM logo 2021.svg

On January 8, 2021, GM launched a new logo for the first time since 1964, to emphasize its focus towards electric vehicles. GM also introduced a new slogan, "Everybody In".

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