The logo simply consisted of its incorporation certificate from 1908.
1938–1964[]
SVG NEEDED
In 1938, the company adopted its first actual logo.
1964–1966[]
Designer:
Unknown
Typography:
News Gothic
Launched:
September 24, 1964
This logo debuted at GM's Futurama Pavilion at the New York World's Fair. It was used sparsely but served as the basis for the successor logo in 1966.
1966–2021[]
In 1966, GM added a rectangle to enclose the basic logo from 1964. This logo appeared on all GM 1967 model-year vehicles. It was referred to as the "Mark of Excellence".
2001–2010[]
Designer:
Unknown
Typography:
Unknown
Launched:
March 12, 2001
In 2001, a glossy variant was made.
2010–2021[]
Designer:
Unknown
Typography:
Unknown
Launched:
November 17, 2010
In 2010, a 3D-esque logo was unveiled with a metallic look on the text and the square.
2016–2021[]
SVG NEEDED
From at least 2016 until 2021, this was GM's main logo on its website and high-tech branches. On cars and dealerships, the square logo was still in use. This still appears at its Westlake Village, CA office.
2021–present[]
Designer:
Unknown
Typography:
Custom wordmark
Launched:
January 8, 2021
On January 8, 2021, GM launched a new logo for the first time since 1964, emphasizing its focus towards electric vehicles. The company also introduced a new slogan, "Everybody In" with the letters 'EV' highlighted in blue to signify electric vehicles.