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1962–1967 1967-1987 1987–1995 1995–2003 2003–present
1962–1967 1967-1987 1987–1995 1995–2003 2003–present

Ginebra San Miguel, Inc. is a hard liquor company owned by the San Miguel Corporation They are the makers of drinks such as Ginebra San Miguel (product) and GSM Blue.

La Tondeña, Inc.[]

1962–1967[]

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The company was established in 1902 as La Tondeña, Inc., named after Tondo, a district located in Manila. They acquired the Ayala Distillery (Destilería Ayala) in 1924, making them the producers of Ginebra San Miguel, the flagship product to this day.

They did not have a proper corporate logo until 1962. It shows one of their distilleries on the logo. This logo shows on ads of their products as well as promotional material.

1967-1987[]

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La Tondeña Distillers, Inc.[]

1987–1995[]

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In 1987, San Miguel Corporation acquired La Tondeña, Inc. from the Palanca family and to reflect that, it changed it's name as La Tondeña Distillers, Inc. (LTDI).

1995–2003[]

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Ginebra San Miguel, Inc.[]

2003–present[]

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In 2003, La Tondeña Distillers, Inc. was renamed as Ginebra San Miguel, Inc. after its flagship product, to reflect the company’s focus on its core business, which is liquor.


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