Girl Scouts



1912–192?	192?–194?	194?–196?	196?–1978


1978–2003	2003–2009	2009–2021	2021–present

1912–192?[]

BETTER LOGO NEEDED

192?–194?[]

UNKNOWN YEAR

194?–196?[]

UNKNOWN YEAR

196?–1978[]

UNKNOWN YEAR

1978–2003[]

Designer:

Saul Bass

Typography:

ITC Korinna Bold

Launched:

November 13, 1978

The Saul Bass-designed logo was first presented on October 25, 1978 to the Girl Scout convention in Denver, Colorado, and was introduced on November 13, 1978. It has become a textbook example of the use of whitespace in graphic design, combining the trefoil symbol - which had been used by the organization for decades - with the silhouettes of three girls.