Globe Telecom

This page only shows primary logo variants. For other related logos and images, see: Other

1934–1965	1965–1974	1974–1991	1991–1998	1991–2007
1994–1996 (Globe Handyphone)	1996–2007 (Globe Handyphone)	2007–2013	2013–2021	2021–present

Globe Telecom, Inc., commonly shortened as Globe, is a major provider of telecommunications services in the Philippines. The company is the second-largest mobile network operator in the Philippines and one of the largest fixed line, and broadband networks.

In 2016, Globe introduced its Globe Lifestyle brand as a way to connect to its customers through fashion. It also launched two entertainment divisions: ANIMA (formerly Globe Studios), which focuses on film and television production, and LiveMNL (formerly Globe Live), which focuses on live concerts and musical events.

Globe Wireless Limited

1934–1965

SVG NEEDED

Globe-Mackay

1965–1974

SVG NEEDED

1974–1991

SVG NEEDED

GMCR, Inc.

1991–1998

SVG NEEDED

In 1991, Globe-Mackay merged with Clavecilla Radio Corporation, a domestic telecommunications pioneer, to form GMCR, Inc. During that time, GMCR, Inc. started to use the Globe Telecom brand as a trade name and a variant of their 1991-2007 logo with its legal business name as a byline was used until 1998. No standalone logo was used.

Globe Telecom

1991–2007

In 1991, GMCR, Inc. introduced the Globe Telecom branding.

In 1998, GMCR, Inc. changed its legal business name to Globe Telecom, Inc.

1994–1996 (Globe Handyphone)

SVG NEEDED

In 1994, Globe Telecom launched its digital cellular service based on GSM network, under the Globe Handyphone branding.

1996–2007 (Globe Handyphone)

This logo was also used by Globelines and Globelines Broadband, which it uses the green version of this logo. In late 2005, the 'Handyphone' byline was dropped from the logo in its ad campaigns.

2007–present

2007–2013

SVG NEEDED

On August 6, 2007, Globe released a new logo, featuring a modernized Globe text and a new symbol named the Globe Life symbol, which features a hand icon accompanied by icons of objects that are involved in the telecommunications industry:

• An envelope (which represents text messaging)
• A magnifying glass (which represents internet browsing)
• Three speech bubbles (which represent calling)
• A camera (which represents MMS)
• A computer (which represents the broadband and later, wireless internet businesses), and
• A music note (which also represents MMS)

2013–present

2013–2021

In August 2013, Globe Telecom gave its logo another redesign, with a new typography for the Globe text. The Globe Life symbol was also modified; four of the icons in the 2007 logo were removed, while the hand, the envelope, one of the speech bubbles, the magnifying glass, and the camera were retained, accompanied with four new icons:

• A new speech bubble
• A transmitter (represented by a circle) and its signals (which represents wireless internet connections, which have become relevant during the decade of the logo's launch),
• An icon with circles with round bars connecting the circles to each other (which represents social media), and
• A play button (which represents various forms of multimedia entertainment that can be provided by telecommunications).

A new slogan was also launched: Creating a Wonderful World, which is used until 2016. This is similar to the slogan used by the Kuwaiti telecom company Zain (A Wonderful World). The slogan was later modified to Create. Wonderful.

In December 27, 2020, The new campaign was officially launched: Reinvent Your World. In partnership with the South Korean girl group Blackpink.

2021–present

In June 2021, Globe introduced its flat variant, as well as their new slogans: Atin Ang Mundo (The World is Ours, used as a main slogan) and Own the Future (secondary slogan, used on Globe Prepaid products).

External links

• Official website

◄ Globe-Mackay Clavecilla Radio

GMCR, Inc./Globe Telecom