Globe Telecom

Contents

1974–1991	1992–2007	2007–2013	2013–present

Globe Telecom, Inc., commonly shortened as Globe, is a major provider of telecommunications services in the Philippines. The company is the largest mobile network operator in the Philippines and one of the largest fixed line, and broadband networks. As of May 2020, Globe’s total mobile subscriber base reached 89.3 million.

The company's principal shareholders are Ayala Corporation and Singtel. It is listed on the Philippine Stock Exchange under the ticker symbol GLO and had a market capitalization of US$3.8 billion as of the end of June 2018.

Globe offers commercial wireless services through its 2G, 3G, 3.5G HSPA+, 4G LTE, and LTE-A networks, with 5G currently being deployed in key areas in the Philippines.

Globe's main competitor in the fixed-line telephone market is PLDT with its subsidiary, Digitel. BayanTel used to be one of its competitors prior to its acquisition by Globe. In the mobile phone market (along with TM), its main competitors are PLDT's cellular services namely, Smart, TNT and Sun Cellular.^{[citation needed]}

In 2016, Globe introduced its Globe Lifestyle brand as a way to connect to its customers through fashion. It also launched two entertainment divisions: Globe Studios, which focuses on film and television production, and Globe Live, which focuses on live concerts and musical events.

Robert Dollar Company

1928–1935

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Globe Wireless Limited

1935–1965

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Globe-Mackay

1965–1974

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1974–1991

GMCR, Inc.

1991–1992

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Globe Telecom

1992–2007

1995–2007 (for Cellular)

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2004–2007 (for Landline)

2007–2013

On August 6, 2007, Globe released a new logo, featuring a modernized Globe text and a new symbol named the Globe Life symbol, which features a hand icon accompanied by icons of objects that are involved in the telecommunications industry:

An envelope (which represents text messaging)
A magnifying glass (which represents internet browsing)
Three speech bubbles (which represent calling)
A camera (which represents MMS)
A computer (which represents the broadband and later, wireless internet businesses), and
A music note (which also represents MMS)

2013–present

In August 2013, Globe Telecom gave its logo another redesign, with a new typography for the Globe text. The Globe Life symbol was also modified; four of the icons in the 2007 logo were removed, while the hand, the envelope, one of the speech bubbles, the magnifying glass, and the camera were retained, accompanied with four new icons:

A new speech bubble
A transmitter (represented by a circle) and its signals (which represents wireless internet connections, which have become relevant during the decade of the logo's launch),
An icon with circles with round bars connecting the circles to each other (which represents social media), and
A play button (which represents various forms of multimedia entertainment that can be provided by telecommunications).

A new slogan was also launched: Creating a Wonderful World, which is used until 2016. This is similar to the slogan used by the Kuwaiti telecom company Zain (A Wonderful World)

In December 27, 2020, The new campaign was officially launched: Reinvent Your World. In partnership with the South Korean girl group Blackpink.