Logopedia
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"Globo" redirects here. For other uses, see Globo (disambiguation).
This page only shows primary logo variants.
For other related logos and images, see:
199?–2005 2005–2020 2020–2024 2024–present
199?–2005 2005–2020 2020–2024 2024–present

Globopar[]

199?–2005[]

Globopar
Logopedia InfoWhite BETTER LOGO NEEDED
Logopedia InfoWhite UNKNOWN YEAR

Globo Comunicação e Participações S.A.[]

2005–2020[]

Globo Comunicação e Participações Logo
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Globo[]

2020–present[]

2020–2024[]

Globo 2020

In October 2018, Grupo Globo's CEO Jorge Nóbrega announced the "Uma Só Globo" ("Just one Globo") restructuring project, in partnership with Accenture. Since January 2020, all Globo Comunicação e Participações S.A. subsidiary companies were merged into a single company branded Globo,[1] while Editora Globo/Infoglobo, Sistema Globo de Rádio, and Fundação Roberto Marinho remained as standalone sister companies, under Grupo Globo.

The new logo - seen on several ocasions since September 2020[2][3] before officially rolling out in December 21 - inherits the iconic Rede Globo symbol, but featuring a new wordmark (with the new Globobrand font, inspired by Globoplay), which is being gradually applied by all its brands, replacing ITC Avant Garde, used since 1975.

According to a press release from January 4, 2021, the new brand identity illustrates the company's values composed of Brazilianness, proximity, diversity, sense of community, freedom and creativity. The architecture of the new brand brings the use of lowercase letters to represent proximity to the public. The vibrant colors reflect nature, and the rounded typography was designed to bring the idea of circle and movement.[4]

2024–present[]

Globo2024 hz blue

In April 17, 2024, Globo announced an update of their corporate branding, which the company described as "simple and striking, as well as their values". The new color palette (blue/purple/red/yellow) represents Brazil's diversity and their whole set of distinct brands; the gradient application, their constant movement in search of stories that move the Brazilian public; and the use of blue as the main color, representing the familiarity and credibility that brings the viewer closer.

References[]

  1. Globo unifica marcas em uma mesma estrutura a partir de janeiro (in Portuguese). Meio e Mensagem, published in November 8, 2019.
  2. O novo logo da Globo pra peças publicitárias. (in Portuguese), Twitter, posted in September 14, 2020.
  3. Em sigilo, Globo prepara lançamento de sua nova marca; veja como será (in Portuguese). TV Historia, published in October 13, 2019.
  4. Globo começa 2021 com nova marca (in Portuguese). G1, published in January 4th, 2021.
Rede Globo
Globosat
Globo.com
Som Livre
DGCorp
Globo
Som Livre
(Sold to Sony Music Entertainment)
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