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1965–1966 1966–1976 1976–2008 2008–present
1965–1966 1966–1976 1976–2008 2008–present
1970–1972 1972–1976 1976–1981 (primary); 1976-1986 (secondary) 1981–1983 1983–1986 1986–1988 (primary); 1988–1990 (secondary)
1970–1972 1972–1976 1976–1981 (primary); 1976-1986 (secondary) 1981–1983 1983–1986 1986–1988 (primary); 1988–1990 (secondary)
1988–1990 1991–1992 1992–1994 1994–1995 1996–2000 2000–2004
1988–1990 1991–1992 1992–1994 1994–1995 1996–2000 2000–2004
2005–2008 2008–2014 2014–2015 2015–2021 2021–present
2005–2008 2008–2014 2014–2015 2015–2021 2021–present

TV Globo (stylized as tvglobo), formerly known as Rede Globo (from Rede Globo de Televisão) or simply Globo, is a Brazilian free-to-air television network. It's the largest commercial TV network in Latin America and the second-largest commercial TV network in the world just behind ABC in the United States and the largest producer of telenovelas.

TV Globo (first era)[]

1965–1966[]

Globo Logo 1965
Designer:  Aloisio Magalhães
Typography:  None
Launched:  April 26, 1965

Rede Globo's first logo, designed by Aloisio Magalhães, is based on a Pinwheel. It's a 4-point star those lines resemble the number 4, which is a reference to Globo Rio de Janeiro (first and main channel, which is in Channel 4). This logo is short-lived, as Globo soon expanded its presence.

1966–1976[]

Globo Logo 1966
Designer:  Mauro Borja Lopes
Typography:  None
Launched:  September 29, 1966

When Rede Globo launched its channel in São Paulo in 1966 (which replaced the old channel TV Paulista), the logo was changed. This is the first logo to symbolize a globe, which the current logo still symbolizes today. It was created by Mauro Borja Lopes.

Rede Globo de Televisão[]

1970–1972[]

Globo 1970
Designer:  Mauro Borja Lopes
Typography:  Microgramma
Launched:  November 13, 1970

Globo became a network (the Rede Globo de Televisão) in 1970, and as such, introduced an extension to its logo. The 7 rings represented the 7 original affiliates of Globo.

Rede Globo[]

1972–1976[]

Globo Logo 1974
Designer:  Mauro Borja Lopes
Typography:  Microgramma
Launched:  May 1972

This is a version without the de televisão text. It was launched when Rede Globo started its experimental color broadcasts.

1976–2008[]

Rede Globo (1976) (Print)

1976–1981 (primary); 1981-1986 (secondary)[]

Globo 75
Designer:  Hans Donner
Typography:  None
Launched:  March 8, 1976

In 1975, German/Austrian designer Hans Donner was hired to redesign the Globo symbol. The result consists of a sphere representing the Earth (hence, globo), a rounded rectangular cutout representing a television screen, and a second sphere within the screen. As such, it could be represented as an illustration for seeing the Earth through the television screen. It debuted on the screen on March 8, 1976, along with new programming at that time. This design would later be the basis for the logos that would follow.

While the logo used cyan-white gradients, Dolphin Productions in New York created some IDs with a glassy-green logo. There was also a monochrome variant, which had a "shading" technique that resembles the color symbol.

Originally, it seemed that this would be a secondary symbol, as seen in an unused 1975 logo pack, which features an animation with a symbol similar to the one finally used, while its main logo was completely different.

1981–1983[]

Globo logo 1981
Logopedia InfoWhite BETTER LOGO NEEDED
Designer:  Hans Donner
Typography:  None
Launched:  April 1981

In April 1981, the Globo logo was given a 3D metal texture. The idents shown during the period were animated by the Computer Graphics Lab at NYIT (currently Pixar Animation Studios).

1983–1986[]

Rede Globo Logo Fim De Ano 1984
Logopedia InfoWhite BETTER LOGO NEEDED
Designer:  Hans Donner
Typography:  None
Launched:  March 1983

In 1983, the Globo logo appeared for the first time in full 3D, in the "Abre-Alas" and "Prédio" IDs. Those 3D idents were modeled at PDI.

1986–1992[]

1986–1988 (primary); 1988–1990 (secondary)[]
Logotipo Rede Globo 1986
Logopedia InfoWhite BETTER LOGO NEEDED
Designer:  Hans Donner
Typography:  None
Launched:  January 1986

The Globo logo was given another major facelift in 1986, in which the screen has been filled with rainbow-colored gradients. This image variant was mostly seen during sign-ons and sign-offs between 1986-1992. These idents and the next ones are made by a then-new company that Hans Donner founded, "Globograph". Some idents had a gentle motion where the colors of the "screen" were moving upwards, similar to the effect on the current logo.

1988–1990[]
Rede Globo logo 1988
Designer:  Hans Donner
Typography:  None
Launched:  July 21, 1988
1991–1992[]
Rede Globo 1991
Designer:  Hans Donner
Typography:  None
Launched:  January 1st, 1991

The rainbow gradient inside the logo is now formed by triangles (which was mainstayed up until 2008). The gradient was also inverted, so the purple was at the top and the pink on the bottom.

1992–2008[]

1992–1994[]
Rede Globo 1992
Designer:  Hans Donner
Typography:  None
Launched:  April 6, 1992

On April 6, 1992, the logo has taken an overhaul, with the three-dimensional spheres being ray-traced, an innovation at that time. Reflections and glows are also added to the logo, as well as the edges of the "screen" being more rounded and bent likes kind of gloss.

1994–1995[]
Rede Globo Logo 1992
Designer:  Hans Donner
Globograph
Typography:  None
Launched:  Unknown
1996–2000[]
Rede Globo Logo 1996
Designer:  Hans Donner
Globograph
Typography:  None
Launched:  Jan 1, 1996

In 1996, the previous logo receives minor enhancements, becoming darker and earning bolder lines. The brightness is also emphasized in the new symbol.

2000–2004[]
Globo 2000 clear
Designer:  Hans Donner
Globograph
Typography:  None
Launched:  April 3, 2000

In 2000, the previous logo receives a simplified metallic texture. It was launched on April 3, 2000, along with the "Globo Glass" series of idents, in which the logo was rendered on transparent glass, reflecting the scenery of various locations in Brazil and the world.

2005–2008[]
RedeGlobo2005
Designer:  Hans Donner
Globograph
Typography:  None
Launched:  December 26, 2004

During late-2004 the logo became lighter, shinier, and has its texture color "inverted" in a way. This change was made in time for Globo's 40th anniversary and debuted on December 26, 2004 during that year's edition of Estação Globo prior to its full debut on January 1, 2005.

Globo[]

2008–present[]

Rede Globo (2008) (Print)

2008–2014[]

Logotipo da Rede Globo (2008-2014)
Designer:  Hans Donner
Roberto Shimose
Typography:  None
Launched:  March 30, 2008

In March 30, 2008, the Globo logo received its biggest redesign since 1975, and its biggest layout update since 1992, a few months after the launch of digital television in Brazil. The "screen" in the center of the symbol was modified to 16:9 aspect ratio, and the colors are now made out of scan lines. The spheres' chrome texture was totally overhauled and simplified, creating a smile effect, according to Hans Donner. During this era, the network became known as simply Globo although the shorter name was used before 2008 during promos.

2014–2021[]

2014–2015[]

Rede Globo logo 2014 2
Designer:  Hans Donner
Roberto Shimose
Typography:  None
Launched:  April 6, 2014

On October 2013, it was leaked in a 111-second animation video showing Rede Globo logo evolution through its history, ending with a redesigned version of its iconic logo. Months later, this same logo was officially launched on its Vem_aí upfront event - three days prior to the roll-out - in April 2014.

The logo dropped the highly stylized metallic look in favor of a simplified gloss/gradient texture, along with a new gentle wave motion effect for the colors of the "screen", leading a new motto of the network: "Globo is moving to keep up with life, the world, and you." It also approaches the trend of two-dimensional design by promoting the 2008 monochrome logo as alternate, being often used since 2013.

2015–2021[]

Logotipo da Rede Globo (2015-2021)
Designer:  Hans Donner
Roberto Shimose
Typography:  None
Launched:  October 2014 (secondary)
March 15, 2015 (primary)

On October 2014, a slight update of the logo was launched - initially as a secondary logo - making it more flat-shaded by losing the lilac shadows from the former one. On March 15, 2015, it was promoted to main logo.

TV Globo (second era)[]

2021–present[]

TV Globo 2021 azul
Designer:  Globo in-house team
Beeld
Typography:  None
Launched:  December 1, 2021

Since January 2020, Rede Globo, Globosat, Globo.com, and DGCorp operations were all merged to form a single company just named Globo. Thus, Rede Globo was rebranded back as TV Globo (or tvglobo) - once the Globo brand solo name was no longer directly related to the network, now one of its several medias.

This logo officially debuted on-air on December 1, 2021 during Jornal Nacional, and features more vibrant colors which take over the full screen. Instead of the screen being rainbow-colored, it now adopts different color palettes, in addition of the white spheres slightly reflecting the background color - which may or may not be contrasting - on screen applications.

Initially, the red logo variation, used as the Entertainment on-screen bug and credits logo, was the default version in the first days, until being replaced to the blue one, used for the News purposes, on that function.

External links[]


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