This page only shows primary logo variants.
For other related logos and images, see:
/Other /Television presentations


Globocomvideo 1999 Globo gmc 2001 Globo gmc 2004 Globovideos 2006
2000-2001 2001–2004 2004-2006 2006-2007
Globovideos2007 Globo Play logo (2) Globoplay2018 wordmark
2007-2012 2012-2015 2015-2018 2018-present Vídeo


Globocomvideo 1999

Globo Media Center


Globo gmc 2001


Globo gmc 2004

Globo Vídeos


Globovideos 2006




With this renaming, the video platform was also the Rede Globo and Globosat's Video-on-demand service by means of a paid subscription:, in a first effort to contain the advance of Netflix, which had started in Brazil in 2011.

Globo Play


Globo Play logo (2)


Globo Play logo


Unlike the previous initiative, this rebranding had a wide publicity in his debut, and, despite being exclusively for Rede Globo shows, it soon became a major player in the market for streaming services in Brazil.

Some changes were done to increase its competitivity, such as free live Rede Globo broadcasting in some areas; and variety, news and sports full shows for free, keeping telenovelas, series and reality shows exclusively to subscribers. Besides that, some telenovelas had a spin-off miniseries, and some series were broadcasted on Globo Play months - and, sometimes, one year - before Rede Globo.



Globoplay2018 wordmark


Globoplay2018 icon round

Icon, used on the app, social media and advertising

In order to strengthen its service, due to the increase in the number of competitors in Brazil (like Amazon Prime Video, HBO Go and PlayPlus), Globoplay started to add Globosat shows gradually in its catalog, to acquire films and exclusive foreign productions; and began producing its original series. Curiously, this repositioning project was provisionally titled Globoflix, alluding to Netflix.

The renaming to Globoplay was made some months before this redesign. The icon and wordmark was revealed in social media and email marketing in August 16, 2018; and one week later, it was officially released on the apps and advertising.

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