This page only shows primary logo variants.
For other related logos and images, see:
/Other /Television presentations

Contents

2000–2001 2001–2004 2004–2006 2006–2007 2007–2012
2000–2001 2001–2004 2004–2006 2006–2007 2007–2012
 
2012–2015 2015–2018 2018–2020 2020–present
2012–2015 2015–2018 2018–2020 2020–present


Globo.com Vídeo

2000–2001

Globocomvideo 1999.png


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Globo Media Center

2001–2004

Globo gmc 2001.png


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2004–2006

Globo gmc 2004.png


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Globo Vídeos

2006–2007

Globovideos 2006.jpg


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2007–2012

Globovideos2007.png


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globo.tv

2012–2015

Globo.tv.png


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With this renaming, the Globo.com video platform was also the Rede Globo and Globosat's Video-on-demand service by means of a paid subscription: globo.tv+, in a first effort to contain the advance of Netflix, which had started in Brazil in 2011.

Globo Play

2015–2018

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Unlike the previous initiative, this rebranding had a wide publicity in his debut, and, despite being exclusively for Rede Globo shows, it soon became a major player in the market for streaming services in Brazil.

Some changes were done to increase its competitivity, such as free live Rede Globo broadcasting in some areas; and variety, news and sports full shows for free, keeping telenovelas, series and reality shows exclusively to subscribers. Besides that, some telenovelas had a spin-off miniseries, and some series were broadcasted on Globo Play months - and, sometimes, one year - before Rede Globo.

Globoplay

2018–2020

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In order to strengthen its service, due to the increase in the number of competitors in Brazil (like Amazon Prime Video, HBO Go and PlayPlus), Globoplay started to add Globosat shows gradually in its catalog, to acquire films and exclusive foreign productions; and began producing its original series. Curiously, this repositioning project was provisionally titled Globoflix, alluding to Netflix.

The renaming to Globoplay was made some months before this redesign. The icon and wordmark was revealed in social media and email marketing in August 16, 2018; and one week later, it was officially released on the apps and advertising.


2020-present

Globoplay2020.svg

With the introduction of live streaming of pay TV Globo channels and bundles with Telecine, Premiere and Combate; Globoplay updates its logo, being the second Globo asset featuring the new Globobrand typeface, as part of the "Uma Só Globo" ("One Globo") restructuring.

The logo was announced in August 31, 2020 and right after was started to be used in social media. But it was applied on the app in September 25.


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