Globoplay

This page only shows primary logo variants. For other related logos and images, see: Other Television presentations

2000–2001	2001–2004	2004–2006	2006–2007	2007–2012
2012–2015	2015–2018	2018–2020	2020–present

Globo.com Vídeo

2000–2001

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Globo Media Center

2001–2004

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2004–2006

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Globo Vídeos

2006–2007

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2007–2012

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globo.tv

2012–2015

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With this renaming, the Globo.com video platform was also the Rede Globo and Globosat's Video-on-demand service by means of a paid subscription: globo.tv+, in a first effort to contain the advance of Netflix, which had started in Brazil in 2011.

Globo Play

2015–2018

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Unlike the previous initiative, this rebranding had a wide publicity in his debut, and, despite being exclusively for Rede Globo shows, it soon became a major player in the market for streaming services in Brazil.

Some changes were done to increase its competitivity, such as free live Rede Globo broadcasting in some areas; and variety, news and sports full shows for free, keeping telenovelas, series and reality shows exclusively to subscribers. Besides that, some telenovelas had a spin-off miniseries, and some series were broadcasted on Globo Play months - and, sometimes, one year - before Rede Globo.

Globoplay

2018–2020

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In order to strengthen its service, due to the increase in the number of competitors in Brazil (like Amazon Prime Video, HBO Go and PlayPlus), Globoplay started to add Globosat shows gradually in its catalog, to acquire films and exclusive foreign productions; and began producing its original series. Curiously, this repositioning project was provisionally titled Globoflix, alluding to Netflix.

The renaming to Globoplay was made some months before this redesign. The icon and wordmark was revealed in social media and email marketing in August 16, 2018; and one week later, it was officially released on the apps and advertising.

2020-present

With the introduction of live streaming of pay TV Globo channels and bundles with Telecine, Premiere and Combate; Globoplay updates its logo, being one of the first Globo assets to be rebranded as part of the Uma Só Globo (One Globo) restructuring project. The logo was announced in August 31, 2020 and right after was started to be used in social media. But it was applied on the app in September 25.