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Fair & Lovely is a skin-lightening cosmetic product from Hindustan Unilever introduced to the market in India in 1975. It also marketed in Southeast Asian markets such as Indonesia and Malaysia.

Fair & Lovely[]

1975–1989[]

F&L

1989–2010[]

Fair & L

2010–2020[]

Fair & Lovely logo (2010)

Glow & Lovely[]

2020–present[]

Glow & Lovely

In 2020, Hindustan Unilever announced the rebranding of its flagship brand Fair & Lovely. The company will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’.[1] The new name of the brand will be Glow & Lovely.[2] In 2021, the brand change was also implemented in Indonesia.

References[]

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