114,599 Pages

Fair & Lovely is a skin-lightening cosmetic product from Hindustan Unilever introduced to the market in India in 1975. It also marketed in Southeast Asian markets such as Indonesia and Malaysia.

Fair & Lovely

1975–1989

F&L.jpeg

1989–2010

Fair & L.jpeg

2010–2020

Glow & Lovely

2020–present

In 2020, Hindustan Unilever announced the rebranding of its flagship brand Fair & Lovely. The company will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’.[1] The new name of the brand will be Glow & Lovely.[2] In 2021, the brand change was also implemented in Indonesia.

References

Community content is available under CC-BY-SA unless otherwise noted.