Go First, known as GoAir until 13 May 2021, is an Indian ultra-low-cost carrier. It was founded in 2005, the same year as competitor SpiceJet, and a year before IndiGo, the country’s largest low-cost airline. It is owned by the Wadia family and based at Chhatrapati Shivaji Maharaj International Airport in Mumbai.
GoAir initially painted the tails of its planes in multiple colours, but since the early 2010s it has painted them a uniform blue colour, much like its biggest rival, IndiGo.
On 13 May 2021, GoAir announced that it would be rebranded to Go First, with a new slogan: You come first. It was repositioned from a low-cost carrier to an ultra-low-cost carrier, the first of its kind in India.
However, neither a new livery (on an actual plane) nor a new brand identity on the airline’s website and social media channels were immediately revealed.