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Go First, known as GoAir until 13 May 2021, is an Indian ultra-low-cost carrier. It was founded in 2005, the same year as competitor SpiceJet, and a year before IndiGo, the country’s largest low-cost airline. It is owned by the Wadia family and based at Chhatrapati Shivaji Maharaj International Airport in Mumbai.



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GoAir initially painted the tails of its planes in multiple colours, but since the early 2010s it has painted them a uniform blue colour, much like its biggest rival, IndiGo.

Go First


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On 13 May 2021, GoAir announced that it would be rebranded to Go First, with a new slogan: You come first. It was repositioned from a low-cost carrier to an ultra-low-cost carrier, the first of its kind in India.

However, neither a new livery (on an actual plane) nor a new brand identity on the airline’s website and social media channels were immediately revealed.

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