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Contents

Go-Jek Go-jek-singapore Gojek logo 2019
2010–2019 2018–2019 2019–present


Gojek is a Southeast Asian technology-based service company headquartered in Jakarta, Indonesia. It was launched in 2010 as a motorbike-based ride-hailing (Ojek in Indonesian) call-center service.

Gojek later launched a mobile app in 2015 and has since expanded its services to transport, delivery, lifestyle, and financial technology. In 2018, Gojek started to expand to other countries, such as Singapore, Thailand, and Vietnam.

2010–2019

Go-Jek
DESIGNER
In-house team
TYPOGRAPHY
Neo Sans TR
USAGE
Official

The initial logomark was symbolizing a marriage of motorbike (which represents Ojek) and technology (symbolized by the wifi icon atop a motorbike). It was placed in between black capitalized GO and JEK wordmark.

2018–2019

Go-jek-singapore
DESIGNER
In-house team
TYPOGRAPHY
Neo Sans TR
USAGE
Official

Along with the launch of the service in Singapore and the new app update, Gojek ditched its motorcycle icon which Gojek had identically associated with for 8 years, to a simply green-colored wordmark in December 2018.

The former logo had still used for promotional and corporate purposes in Indonesia until July 2019 and still can be seen on many properties, such as helmets and jackets.

2019–present

Gojek logo 2019
DESIGNER
In-house team
TYPOGRAPHY
Maison Neue Extended
USAGE
Official

On July 22, 2019, Gojek introduced an overhauled logo for the first time in nearly 9 years, since its last minor change in December 2018. It was made in-house.

The wordmark was entirely changed, as well as the launch of the new icon called Solv, which symbolized Gojek's transformation from being a ride-hailing service to become a super app that provides a variety of smart ways to eliminate hassles.

The Solv icon might represent many elements that build up Gojek based on different views, such as a power button, search icon, map pin, top-down view of the driver, and even the front motorcycle wheel from the original logo.

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