All UKTV channels adopted new looks on May 8, 2001, except for Play UK, which adopted it previously in November 2000. UK Gold's new idents carried on the fireworks theme.
UKTV Gold changed its name to G.O.L.D. on October 7, 2008 as part of a major rebranding of UKTV's channels, where every channel would get a distinct name. The new look was created by Red Bee Media.
A completely text-based logo for the channel was revealed in July 2008, but it was apparently scrapped before launch.[1] Instead, UKTV went with the round logo seen above.
G.O.L.D. has a timeshift channel known as G.O.L.D. +1.