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Goodwill

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1902–1968[]

Goodwillth
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Goodwill was established in 1902 by Edgar J. Helms in Boston, Massachusetts.

1967–present[]

Goodwill - 1967
Designer:  Joseph Selame of
Selame Associates
Typography:  Custom
Launched:  1967

The "smiling G" logo, originally used by Boston-area member Morgan Memorial Goodwill Industries, was trademarked in 1967, but did not see national use until March 1968.


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