Google

This page only shows primary logo variants. For other related logos and images, see: Android Android/Weather Doodles Doodles/1998 Doodles/1999 Doodles/2000 Doodles/2001 Doodles/2002 Doodles/2003 Doodles/2004 Doodles/2005 Doodles/2006 Doodles/2007 Doodles/2008 Doodles/2009 Doodles/2010 Doodles/2011 Doodles/2012 Doodles/2013 Doodles/2014 Doodles/2015 Doodles/2016 Doodles/2017 Doodles/2018 Doodles/2019 Doodles/2020 Doodles/2021 Doodles/2022 Doodles/2023 Doodles/2024 Doodles/2025 Doodles/2026 Doodles/Community-made Doodles/Icons Icons International variants Other Special Search iOS

1996–1997	1997–1998	September–October 1998	1998–1999, 2025	1999–2010
2010 (Google Search only)	2010–2013	2013–2015	2015–present

Google is an American internet-technology company based in Mountain View, California. Founded as a search engine, Google focuses on developing everyday technologies for the consumer, ranging from browsers to smartphones to video uploading services. As the largest subsidiary of Alphabet Inc., Google has an international presence in the technology market, being known by billions.

BackRub

1996–1997

Designer:  Unknown

Typography:  Impact

Launched:  1996

The predecessor to Google was BackRub, a web search project that launched in 1996 at Stanford University.

Google (first era)

1997–1998

Designer:  Carl P.

Typography:  Arial Black (modified)

Launched:  September 15, 1997

Google was launched late in 1997. This logo, based on a default WordArt preset, was used during Google's developing stage at Stanford University, but Google wasn't an official company yet. In 1998, Google was officially established as a company and began to expand.

September–October 1998

Designer:  Sergey Brin

Typography:  Berthold Baskerville Bold

Launched:  September 27, 1998

On September 27, 1998, the logo's color scheme was finalized, with the uppercase "G" and the "l" in green, the first "o" and the "e" in red, the second "o" in yellow, and the lowercase "g" in blue, and the logo started using a new font known as Baskerville Bold. This logo was created using the free graphics program GIMP.^{[citation needed]} This logo, however, was very short-lived and would be replaced within the same year.

Google!

1998–1999, 2025

Designer:  Larry Page

Typography:  Berthold Baskerville Bold

Launched:  October 30, 1998

On October 30, 1998, the uppercase "G" at the beginning of the wordmark was colored blue, the logo is a bit smaller, the logo is now floating instead of indented in, the letters now have different hues and are more rounded, and an exclamation point was added at the end of the wordmark, possibly to mimic the Yahoo! logo. Similar to the previous logo, it was also made in GIMP , and had its original file released for people to mess with it.

This logo appears as an easter egg if you search "Google in 1998", complete with the old interface from the said year, save the bottom page numbers, as they use the letters from the next logo. For the color scheme, the company used primary colors for all the letters, except for the green "l", which is a secondary color. This "brought back the idea that Google doesn't follow the rules".

On September 27, 2025, Google reused this logo to celebrate 27 years of the website.

Google (second era)

1999–2010

Designer:  Ruth Kedar

Typography:  Catull BQ

Launched:  May 31, 1999

On May 31, 1999, Google introduced a new logo designed by Ruth Kedar. This logo was made for the final phases of Google Beta, later when Google finished its development in late 1999, they continued to use this logo. A new typeface, Catull, replaced Berthold Baskerville as the font for the logo, and the exclamation point was removed. This remained the basis for the logo until August 31, 2015, and is arguably the most familiar and popular logo on the internet, due to it lasting for 11 years. This logo was used until November 14, 2010.

2010 (Google Search only)

Designer:  Ruth Kedar

Typography:  Catull BQ

Launched:  November 8, 2009 (preview) May 6, 2010 (Google Search only)

The first change to the Google logo in 11 years was first previewed on November 8, 2009, and was officially launched on May 6, 2010, though this change was only for the main Google Search. It utilizes an identical typeface to the previous logo. This update removed the shadow and changed the color of the yellow "o" to a little orangish.

2010–2013

Designer:  Ruth Kedar

Typography:  Catull BQ

Launched:  November 15, 2010

On November 15, 2010, the corporate branding, Google Apps (including all its associated apps), other Google services, and country-specific versions of Google adopted a slightly brightened version of the May 2010 logo. with a little less 3D effect. Most noticeably, the capital 'G' and lowercase 'g' featured a brighter shade of blue. This update also applied to Gmail and the Google Sign-In pages. This logo was also used in the main search page. This change finally retired the previous logo from 1999.

2013–2015 (primary), 2015-2016 (secondary)

Designer:  Ruth Kedar

Typography:  Catull BQ (modified)

Launched:  September 19, 2013

The logo was given a two-dimensional effect to blend in with Google's most recent products, also foreshadowing the introduction of the Material Design language the following year. This logo was first introduced on September 19, 2013, but was previewed a week prior. Some subtle differences include serifs with straightened acute angles on the uppercase "G," a straighter "l", a straighter angle on the lowercase "g" and a connected horizontal bar on the "e". The old 2010 Google logo remained in use on some pages and services, such as Google Doodles, Google Finance, Google Sites, Google News, Google AdWords, Gmail and Google Map Maker for a period of time. This logo continued to be used on some Google products up to 2016.

2015–present

Designer:  In-house

Typography:  Product Sans (custom-designed, modified, logo) Google Sans (custom-designed, corporate)

Launched:  September 1, 2015

On September 1, 2015, Google introduced a new logo with an entirely new font for the first time in 16 years. Another notable change to the wordmark was that the lower-case 'g' is now single-story opposed to Catull's double-story approach. It has a different color palette and the gradients were dropped from the logo. Like before, the previous logo was still used for some time on certain pages, including Google Play, before it followed up with this logo.

The redesign was mainly influenced by a trend with technology companies simplifying their logos to make them more recognizable on the growing number of electronic devices which use their services. With this redesign, a new typeface called Product Sans was introduced as the font for the logo to be used on Google Apps, a refresh of the green, yellow and red colors used on the wordmark to better contrast each other, and a smaller image size change from 14,000 bytes to 302 bytes to suite low bandwidth areas (a size-optimized version known as Google Sans was later created in 2018). Additionally, this redesign likely pertains to the then-recent launch of Alphabet Inc. a few weeks prior, whose logo carries relatively the same font as this logo. On May 12, 2025, Google updated its icon maintaining the font from and main logo from 2015.

Like the original logos, the "e" in the logo is tilted (as emphasized by the nudge it's given in the Google Doodle and intro video) as a reminder that Google "will always be an unconventional company". The new logo is also accompanied by a new favicon, changed from a lowercase "g" to an uppercase "G" (which was also used in the Google favicon from 1999-2008) sporting the colors of the main wordmark. Another new branding asset introduced with the rebrand is a set of circles colored with the colors of the wordmark which act as a method of communicating with the user in Google's search app.

External links

• Official website