This page only shows primary logo variants.
For other related logos and images, see: /Other, /App Icons, and /Anniversary


BackRub logo 1996 Google Older Logos Google logo Sept-Oct 1998 Google1998
1995–1997 1997–1998 1998 1998–1999
Google logo Google 2010 Google 2013 Google 2015
1999–2010 2009–2013 2013–2015 2015–present

Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.



BackRub logo 1996

Google was originally launched as BackRub in 1995.

Google (first era)


Google Older Logos

BackRub was renamed as Google in 1997. This logo was used during Google's developing stage at Stanford University.


Google logo Sept-Oct 1998

In July 1998, the logo's colour scheme was finalized, with the introduction of a new font known as Baskerville Bold. This logo was created using the free graphics program GIMP. However, it was very short-lived and would be replaced within the same year.




In August 1998, the uppercase "G" was recoloured blue, and an exclamation point was added at the end of the wordmark, possibly to mimic the Yahoo! logo.

This logo appears as an easter egg if you search "Google in 1998", complete with the old interface from the said year, save for the bottom page numbers, as they use the letters from the next logo. For the colour scheme, the company used primary colours for all the letters, except for the green "l", which is a secondary colour. This "brought back the idea that Google doesn't follow the rules".

Google (second era)



Google logo

On May 31, 1999, a new logo using the Catull BQ typeface (an old style serif typeface designed by Gustav Jaeger for the Berthold Type Foundry in 1982) was introduced, and the exclamation point was removed. The Google team brought in graphic designer Ruth Kedar to design this logo. Although it was discontinued on May 5, 2010, it remained the basis for the main logo until 2015.


Google 2010

The first change to the 1999 logo was previewed on November 8, 2009, and was officially launched on May 6, 2010. It is fairly similar to the previous logo, but with a more subtle shadow and brighter colours.


Google 2013

On September 19, 2013, the logo was given a two-dimensional effect to blend in with Google's most recent products and the introduction of its "Material Design" language. The 2010 logo remained in use on some pages, such as Google Doodles, Google Finance, Google Sites, Google News, Google AdWords, and Google Map Maker for a period of time. This logo can still be seen on older Android and iOS models.


Google 2015

On September 1, 2015, Google introduced an entirely new logo for the first time in sixteen years. With this redesign, a new typeface known as Product Sans was introduced. In its official blog release, Google stated that the new logo was introduced "for a world of seamless computing across an endless number of devices and different kinds of inputs".

The new logo was designed by graphic artists from across America including Google's internal studios working together within a week-long sprint in New York. The criteria the new logo had to meet are as follows:

  • A scalable mark that could convey the feeling of the full logotype in constrained spaces.
  • The incorporation of dynamic, intelligent motion that responded to users at all stages of an interaction.
  • A systematic approach to branding in our products to provide consistency in people’s daily encounters with Google.
  • A refinement of what makes us Googley, combining the best of the brand our users know and love with thoughtful consideration for how their needs are changing.

This redesign was mainly influenced by a trend in technology companies to simplify their logos to make them more recognizable on the growing number of electronic devices which use their services. With this redesign, a new typeface called Product Sans was introduced as the font for the logo to be used on Google Apps, a refresh of the green, yellow and red colors used on the wordmark to better contrast each other and a smaller image size change from 14,000 bytes to 302 bytes to suite low bandwidth areas. Like the original logos from 1999-2015, the "e" in the logo is tilted (as emphasized by the nudge it's given in the Google Doodle and intro video) as a reminder that Google will always be an unconventional company. The new logo is also accompanied by a new favicon, changed from a lowercase "g" to an uppercase "G" (which was also used in the Google favicon from 1999-2008) sporting the colours of the main wordmark. Another new branding asset introduced with the rebrand is a set of circles coloured with the colours of the wordmark which act as a method of communicating with the user in Google's search app.


Please help by adding the logos on to the Doodles pages.

On various days of the year, Google changes from their default logo to a stylized one with significance to the date (i.e. Thanksgiving). These are known as Google Doodles. To look at these Doodles, see the list of pages below, each referring to a specific year.

External links

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