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Organizações Globo pre-2011 Organizações Globo 2011 Grupo Globo
2003–2008 2008–2014 2014–present

Organizações Globo

2003–2008

Organizações Globo pre-2011


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2008–2014

Organizações Globo 2011


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Grupo Globo

2014–present

Grupo Globo
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English variation


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Globo

2020 (upcoming)

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On November 9, 2019, Grupo Globo's executive president Jorge Nóbrega stated that the project called "Uma Só Globo" ("One Globo"), presented in October 2018 and run by Accenture, will be finished by January 2020 (although it is currently in the works). By this date, all Grupo Globo companies - except Editora Globo, Infoglobo, Sistema Globo de Rádio, and Fundação Roberto Marinho, which will remain as standalone subsidiaries - will complete their integration in a single company-branded simply "Globo", dropping the word "Grupo" (group) of their name.[1]

The new logo is expected to inherit Rede Globo's iconic symbol - created by Hans Donner - but featuring an new wordmark - inspired by Globoplay's 2018 logo - replacing the classic 1975 AvantGarde-inspired wordmark (Rede Globo Bold) - also made by Hans Donner.

The first sub-brand under this new strategy was its sports website Globoesporte.com, renamed as GE in July 22, 2020. In August 31, by introducing live streaming of pay TV channels, Globoplay has also rebranded, updating its logo, more aligned with GE. This also afected Globosat and its TV Everywhere service, both rebranded as Canais Globo in September 15.

References

  1. Globo unifica marcas em uma mesma estrutura a partir de janeiro (in Portuguese). Meio e Mensagem, published in Nov. 08, 2019.

External links


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