Gullane Entertainment

American Girl | Barbie | Bob the Builder | Hot Wheels | Little People | Matchbox | Max Steel | Mega Bloks | Monster High (Ever After High | Enchantimals) | Polly Pocket

Licensed
DC Universe (Batman) | Intel Play | WWE

Games
Scrabble | Uno | Pictionary

Subsidaries
Fisher-Price | Mega Brands

Mattel Creations
HIT Entertainment | Playground Productions

Defunct
Tyco Toys | Lyrick Studios | HIT Video | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | Mattel Brands | Mattel Interactive | Gullane Entertainment (Britt Allcroft Productions) | Bluebird Toys | Ideal Toy Company