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Contents

2005 (prelaunch) 2005–2010 2010–2017 2017–present
2005 (prelaunch) 2005–2010 2010–2017 2017–present

Gulli is a French free-to-air television channel focused on kids programming. It was created as a result of a partnership between Lagardère Active and state-owned broadcaster France Télévisions. In 2019, the M6 Group bought Gulli as well as the television division of the Lagardère Active Group.

Gulliver

2005 (prelaunch)

2005gulliver.gif


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Gulli

2005–present

Gulli logo.png


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2005–2010

Gulli logo.svg

Gulliver was renamed to Gulli on 18 November 2005, and was owned by Lagardère and France Télévisions (until 2015).

The identity for Gulli was developed by the French company Dream On.The press kit that was released before the launch includes this explanation of the logo and the identity, entitled le système G ("the G system"):[1]

"The identity and logo of Gulli plays with the letter G: an initial object, a cell always in motion that symbolises growth and evolution, a window that opens to the world, an entry key to the channel..."

2010–2017

Gulli 2010.svg

On 8 April 2010, Gulli started broadcasting in widescreen and introduced a new identity, created by Gédéon. The logo stayed mostly unchanged, although it was given more depth and went through slight colour and gradient modifications. The "g" from the logo was still in the center, but the graphics would now feature more live-action and a more detailed computer animation modelling.

2017–present

696px-Gulli logo 2017.png


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On 28 August 2017, Gulli gained a new look, made by 17MARS. This new look made the channel more colourful and vibrant. Its programming blocks (Gulli Go, Gulli Pop, Gulli Doo, Gulli Good, Gulli Toon, Gulli Goal and Gulli Club) have different colours in their logos (black, purple, yellow, pink, orange, blue and gold respectively), similar to GulliGirl having its logo in pink, and the SVOD service, Gullimax, having its logo in orange. This rebrand caused an Arabic feed of the channel, Gulli Bil Arabi, to launch.


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