1980–1998 (JP) 1987-1998 (US)
HAL Laboratory, Inc.
Launched in 1998 and first used in the japanese release of Super Smash Bros. in January 1999. Designed by Shigesato Itoi, the logo features a dog called Inutamago (from Inu (dog) and Tamago (incubate eggs), who is also the studio's mascot.
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