This page only shows primary logo variants.
For other related logos and images, see:
1972–1973 1973 1973–1975 1975–1981 1980–present
1972–1973 1973 1973–1975 1975–1981 1980–present


Logopedia InfoWhite SVG NEEDED
Designer:  Unknown
Typography:  Unknown
Launched:  November 8, 1972


HBO 1973
Designer:  Unknown
Typography:  Unknown
Launched:  January 25, 1973


HBO 1972 print
Designer:  Unknown
Typography:  Custom
Launched:  March 1, 1973

At this time, HBO identified itself with a still image of its original logo, a ticket stub, and the channel's full name Home Box Office, surrounded by a minimalist marquee light design.



HBO 1975
Designer:  Betty Brugger
Typography:  Avant Garde Gothic Bold (modified)
Launched:  May 1, 1975

HBO's logo has looked essentially the same since May 1, 1975, utilizing a simple wordmark with a circle inside the "O", representing a camera lens. This version differs, however, in that it had the "O" overlapping the "B". In network IDs, the logo was often accompanied by three lines colored red, yellow, and blue, below or next to it. This logo was designed by Betty Brugger, then the art director for Time-Life.


Designer:  Gerard Huerta for
Frankfurt Gips Balkind
Typography:  Avant Garde Bold (modified)
Launched:  April 1980

In April 1980, the 1975 logo was revised by Frankfurt Gips Balkind, with the "O" moved off to the right of the "B", but still contacting at two points. This logo was initially used in tandem with the previous version until July 1981. A major reason for this change was that the partially obscured "B" of the previous logo gave many the impression it was an "E". Also, the letters in the logo were trimmed to be slightly less bold, and the spaces between letters and around the circle in the center of the "O" were widened.

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