This article is about American pay television channel. For other uses, see HBO (disambiguation).
This page only shows primary logo variants.
For other related logos and images, see:
/Other /Logo Variations


HBO 1972 print HBO 1975 HBO
1972–1975 1975–1981 1980–present


HBO 1972 print

For the first four years of its existence, HBO identified itself with a still image of its original logo, a ticket stub, and the channel's full name Home Box Office, surrounded by a minimalist marquee light design.



HBO 1975

HBO's iconic logo has looked essentially the same since 1975, utilizing a simple wordmark with a circle inside the "O" in "HBO". The early logo differs, however, in that it had the "O" overlapping the "B." In network IDs, the logo was often accompanied by three lines colored red, yellow and blue, below or next to it. This logo and the next one were both designed by Betty Brugger, the art director for Time-Life at that time. During 1980, HBO used this logo in tandem with the next logo. It can still be found on some old motel signs.



In 1980, the 1975 logo was revised, with the O in HBO moved off of the B to the right, but still contacting the B at two points. As a result, the previous logo and its tri-colored lines were gradually phased out in 1981. A major reason for this change was that the partially obscured "B" of the previous logo gave many the impression it was an "E". Also, the letters in the logo were trimmed to be slightly less bold, and the spaces between letters and around the circle in the center of the O were widened.

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