Logopedia
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Logopedia
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This article is about American pay television channel. For other uses, see HBO (disambiguation).
This page only shows primary logo variants.
For other related logos and images, see:

Contents

1972–1975 1975–1981 1980–present
1972–1975 1975–1981 1980–present

1972–1975

HBO 1972 print.svg
Designer:  Unknown
Typography:  Westinghouse Regular
Launched:  November 8, 1972

For the first four years of its existence, HBO identified itself with a still image of its original logo, a ticket stub, and the channel's full name Home Box Office, surrounded by a minimalist marquee light design.

1975–1981

HBO 1975.svg
Designer:  Betty Brugger
Typography:  Avant Garde Gothic Bold (modified)
Kabel
Launched:  May 1, 1975

HBO's logo has looked essentially the same since May 1, 1975, utilizing a simple wordmark with a circle inside the "O", representing a camera lens. This version differs, however, in that it had the "O" overlapping the "B". In network IDs, the logo was often accompanied by three lines colored red, yellow, and blue, below or next to it. This logo and the next one were both designed by Betty Brugger, then the art director for Time-Life.

1980–present

HBO.svg
Designer:  Betty Brugger
Typography:  Avant Garde Bold (modified)
Launched:  April 1980

In April 1980, the 1975 logo was revised, with the "O" moved off to the right of the "B", but still contacting at two points. This logo was initially used in tandem with the previous version until July 1981. A major reason for this change was that the partially obscured "B" of the previous logo gave many the impression it was an "E". Also, the letters in the logo were trimmed to be slightly less bold, and the spaces between letters and around the circle in the center of the "O" were widened.

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