HBO

This article is about American pay television channel. For other uses, see HBO (disambiguation).

This page only shows primary logo variants. For other related logos and images, see: Idents Other

1972–1975	1975–1980	1980–present

1972–1975

Designer:  Unknown

Typography:  Westinghouse Regular

Launched:  Unknown

For the first four years of its existence, HBO identified itself with a still image of its original logo, a ticket stub, and the channel's full name Home Box Office, surrounded by a minimalist marquee light design.

1975–1980

Designer:  Betty Brugger

Typography:  ITC Avant Garde Gothic Bold

Launched:  Unknown

HBO's iconic logo has looked essentially the same since 1975, utilizing a simple wordmark with a circle inside the "O" in "HBO", representing a camera lens. The early logo differs, however, in that it had the "O" overlapping the "B". In network IDs, the logo was often accompanied by three lines colored red, yellow, and blue, below or next to it. This logo and the next one were both designed by Betty Brugger, the art director for Time-Life at that time. During 1980, HBO used this logo in tandem with the next logo. It can still be found on some old motel signs.

1980–present

Designer:  Betty Brugger

Typography:  ITC Avant Garde Bold

Launched:  Unknown

In 1980, the 1975 logo was revised, with the "O" in the letter mark moved off of to the right of the "B", but still contacting the latter at two points. As a result, the previous logo and its tri-colored lines were gradually phased out in 1981. A major reason for this change was that the partially obscured "B" of the previous logo gave many the impression it was an "E". Also, the letters in the logo were trimmed to be slightly less bold, and the spaces between letters and around the circle in the center of the "O" were widened.

External links

• Official website

Template:WarnerMedia Template:Television Networks US