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2019 (pre-launch)

HBO Max.svg

On July 9, 2019, WarnerMedia unveiled HBO Max as the name of its new streaming service. Anchored with and inspired by the legacy of HBO’s excellence and award-winning storytelling, the new service will be “Maximized” with an extensive collection of exclusive original programming (Max Originals) and the best-of-the-best from WarnerMedia’s enormous portfolio of beloved brands and libraries.[1]


Hbo-max color 2019.svg
Designer:  Trollbäck & Company
Typography:  Unknown
Launched:  October 29, 2019 (social media)
May 27, 2020 (service)

This logo first debuted on their social media accounts on October 29, 2019. The service officially launched on May 27, 2020, replacing HBO Now in the United States.

See also