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This page only shows primary logo variants.
For other related logos and images, see:

2019 (pre-launch)[]

HBO Max
Designer:  Unknown
Typography:  ITC Avant Garde Bold (modified; HBO logo)
Gilroy (modified)
Launched:  July 9, 2019

On July 9, 2019, WarnerMedia (now Warner Bros. Discovery) unveiled HBO Max as the name of its new streaming service. Anchored with and inspired by the legacy of HBO’s excellence and award-winning storytelling, the new service will be “maximized” with an extensive collection of exclusive original programming (Max Originals) and the best-of-the-best from the conglomerate's enormous portfolio of beloved brands and libraries.[1]

2019–2023 (United States), 2021–2024 (Latin America and Europe), 2022–present (Belgium, the Netherlands and Luxembourg)[]

Hbo-max color 2019
Designer:  Trollbäck & Company[2]
Typography:  ITC Avant Garde Bold (modified; HBO logo)
Gilroy
Launched:  October 29, 2019 (social media)
May 27, 2020 (service)

This logo first debuted on its social media accounts on October 29, 2019, followed by the debut of the service on May 27, 2020, replacing HBO Now in the United States.

On May 23, 2023, HBO Max in the United States was renamed and replaced with Max. The HBO Max branding remained active in Latin America until February 27, 2024, and still remains active in Europe until an uncertain date in 2024. However, the service will retain its name in Belgium, the Netherlands and Luxembourg, in order to avoid confusion with NPO member broadcaster Omroep MAX and with VRT's streaming platform, VRT MAX.

See also[]

References[]

External links[]

HBO App
HBO GO (LatAm and US, Asia, Central and Eastern Europe)
HBO Nordic
HBO España
HBO Portugal
HBO Max
Max
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