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2019 (pre-launch)

HBO Max.svg

On July 9, 2019, WarnerMedia unveiled HBO Max as the name of its new streaming service. Anchored with and inspired by the legacy of HBO’s excellence and award-winning storytelling, the new service will be “Maximized” with an extensive collection of exclusive original programming (Max Originals) and the best-of-the-best from WarnerMedia’s enormous portfolio of beloved brands and libraries.[1]


Hbo-max color 2019.svg
Designer:  Trollbäck+Company
Typography:  Unknown

This logo first debuted on their social media accounts on October 29, 2019. The service launched on May 27, 2020, replacing HBO Now in the United States. designed by Trollbäck+Company.[2]

See also


  1. WarnerMedia Newsroom - WarnerMedia Names Upcoming Direct-to-Consumer Service HBO Max (2019)
  2. Trollbäck & Company - HBO Max
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