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Logopedia
This page only shows primary logo variants.
For other related logos and images, see:
2019 (pre-launch) 2019–2023 (United States); 2021–2024 (Latin America, Caribbean, and Europe) 2024–2025 (Netherlands and Belgium) 2025–present (Netherlands and Belgium) 2025 (tentative)
2019 (pre-launch) 2019–2023 (United States); 2021–2024 (Latin America, Caribbean, and Europe) 2024–2025 (Netherlands and Belgium) 2025–present (Netherlands and Belgium) 2025 (tentative)

2019 (pre-launch)[]

Designer:  Unknown
Typography:  ITC Avant Garde Bold (modified; HBO logo)
Custom (Max)
Launched:  July 9, 2019

On July 9, 2019, WarnerMedia (now Warner Bros. Discovery) unveiled HBO Max as the name of its new streaming service. Anchored with and inspired by the legacy of HBO’s excellence and award-winning storytelling, the new service will be “maximized” with an extensive collection of exclusive original programming (Max Originals) and the best-of-the-best from the conglomerate's enormous portfolio of beloved brands and libraries.[1]

2019–2023 (United States); 2021–2024 (Latin America, Caribbean, and Europe)[]

Designer:  Trollbäck & Company[2]
Typography:  ITC Avant Garde Bold (modified; HBO logo)
Custom (Max)
Launched:  October 29, 2019 (social media)
May 27, 2020 (service)

This logo first debuted on its social media accounts on October 29, 2019, followed by the debut of the service on May 27, 2020, replacing HBO Now in the United States.

On May 23, 2023, HBO Max in the United States was renamed and replaced with Max. The HBO Max branding remained active in Latin America and Caribbean until February 27, 2024, and was replaced with Max in Europe (except Netherlands and Poland) on May 21 and in Poland on June 11, 2024.

2024–2025 (Netherlands and Belgium)[]

Designer:  DixonBaxi (Max logo)
Typography:  ITC Avant Garde Bold (modified; HBO logo)
Custom (Max)
Launched:  March 21, 2024 (reveal)
June 11, 2024 (launch)

The service retains its name in the Netherlands and Belgium (where it was launched on July 1, 2024), in order to avoid confusion with NPO member broadcaster Omroep MAX and with the VRT's streaming platform, VRT MAX.[3][1] On March 21, 2024, the service unveiled a new logo adopting the logo of the Max brand used in other parts of the world, whilst using the HBO logo, similarly to the previous HBO Max logos. The rebrand took effect on June 11, 2024 in the Netherlands.[4] Belgium slowly started launching HBO Max.

2025–present (Netherlands and Belgium)[]

Designer:  DixonBaxi (Max logo)
Typography:  ITC Avant Garde Bold (modified; HBO logo)
Custom (Max)
Launched:  2024 (print)
March 30, 2025 (primary)

Like Max, this variant was previously used for print usage from 2024 to 2025.

2025 (tentative)[]

Designer:  Unknown
Typography:  ITC Avant Garde Bold (modified; HBO logo)
Custom (Max)
Launched:  May 14, 2025 (unveiling)

Warner Bros. Discovery plans to revert Max back to the HBO Max name in summer 2025.[5]

See also[]

References[]

External links[]

HBO App
HBO Go
International mergers:
HBO Go (Latin America)
HBO Nordic
HBO España
HBO Portugal
HBO Max
Max