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HBO Digiplex HBO Max Digital Log hbomax home1 HBOPACK
1999-2003 2003-2010 2010-2020 2020–present

HBO Pack is the brand used for the premium channels of HBO Latin America launched in 1999, using the current name since 2010.

HBO Digiplex

1999–2003

HBO Digiplex

In 1999 HBO Latin America launched an dedicated brand for its premiums channels under the name HBO Digiplex, serving as the counterpart of the American "HBO The Works".

HBO Max Digital

2003–2010

HBO Max Digital

Alongside the launch of HBO Family and Max Prime as new TV premium services, HBO Digiplex is renamed HBO Max Digital.

HBO Max

2010–2020

Log hbomax home1

With the renewal of the HBO Max Digital package (namely, Cinemax passed to the basic TV system and the launch of Max in it place) in mid-2010, the logo is simplified using only the HBO and Max logos, dropping any other element present such the two arcs and the DIGITAL word, thus the system is renamed HBO Max. Furthermore now it is colored entirely black.

HBO Pack

2020–present

HBOPACK

Due the renaming of the Max-branded family channel to the main HBO brand (most likely for the upcoming arrival of HBO Max to Latin America), the pack is renamed simply to HBO Pack in February 1, 2020.

See also


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