All UKTV channels got a new look, also commissioned from Lambie-Nairn, in early 2001. The new look for UK Style was launched on May 8, 2001.
- "The central image is of a 'palette' of ideas, represented on screen by the split-screen device and off screen by a simple four-part arrangement of colours or colour photography." - Lambie Nairn
The channel was renamed UKTV Style alongside its sister channels.
UKTV Style was renamed Home on April 30, 2009 as part of a major rebranding of UKTV's channels, where every channel would get a distinct name. The new look was created by Red Bee Media.
- "The creative concept is crafted around various living spaces, representative of the diverse audiences of the channel and their different life-stages. The four idents were developed using different types of homes; a family home, an urban flat, a flat-share and an empty-nesters’ home. Each ident focuses on a number of items in the featured home, and reveals that each item has history and its own story. As the viewer is taken on a tour of each home, the objects appear and hand-written annotations reveal the “home truths” of the object’s past and its relationship with the homeowner." - Red Bee Media press release
In February 2011, the Home logo colour was changed from blue to red.
|Part of BBC Studios