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1997–2001 2001–2004 2004–2009 2009–2020 (idents) 2009–2011 2011–2020 2020–present
1997–2001 2001–2004 2004–2009 2009–2020 (idents) 2009–2011 2011–2020 2020–present

UK Style[]

1997–2001[]

UK Style 1997
Designer:  Lambie-Nairn
Typography:  Gill Sans Regular
Launched:  November 1st, 1997

UK Style was launched on 1 November 1997, along with UK Horizons, UK Arena and new look of UK Gold.

2001–2004[]

UK Style 2001
Designer:  Lambie-Nairn
Typography:  Unknown
Launched:  May 8th, 2001

All UKTV channels got a new look, commissioned from Lambie-Nairn, on 8 May 2001, with the exception of Play UK, which got a new look in November 2000.

"The central image is of a 'palette' of ideas, represented on screen by the split-screen device and off screen by a simple four-part arrangement of colours or colour photography." - Lambie Nairn

UKTV Style[]

2004–2009[]

UKTV Style (2004-2009, purple)
Designer:  Dunning Eley Jones
Typography:  Home Book UKTV
Launched:  March 8th, 2004

The channel was renamed UKTV Style alongside its sister channels.

Home[]

2009–2020[]

2009–2020 (idents)[]

Home (2009) (Wordmark)

2009–2011[]

Home logo 2009
Designer:  Red Bee Media
Typography:  Unknown
Launched:  April 30th, 2009

UKTV Style was renamed Home on 30 April 2009 as part of a major rebranding of UKTV's channels, where every channel would get a distinct name. The new look was created by Red Bee Media.

"The creative concept is crafted around various living spaces, representative of the diverse audiences of the channel and their different life-stages. The four idents were developed using different types of homes; a family home, an urban flat, a flat-share and an empty-nesters’ home. Each ident focuses on a number of items in the featured home, and reveals that each item has history and its own story. As the viewer is taken on a tour of each home, the objects appear and hand-written annotations reveal the “home truths” of the object’s past and its relationship with the homeowner." - Red Bee Media press release

2011–2020[]

Home red
Designer:  Red Bee Media
Typography:  Unknown
Launched:  February 2011

HGTV[]

2020–present[]

HGTV 2010
Designer:  Unknown
Typography:  Gotham Ultra
Launched:  January 21st, 2020

On 11 June 2019, Discovery, Inc. acquired the BBC's stake of the former joint-venture UKTV's lifestyle channels. Home was rebranded as a UK version of HGTV on 21 January 2020.


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