HGTV (UK & Ireland)

Contents
1997–2001	2001–2004	2004–2009	2009–2020 (idents)	2009–2011	2011–2020	2020–present

UK Style

1997–2001

UK Style was launched in November 1997, along with UK Horizons, UK Arena and the rebranded UK Gold.

• The TV Room

2001–2004

All UKTV channels got a new look, also commissioned from Lambie-Nairn, in early 2001. The new look for UK Style was launched on May 8, 2001.

Purple variant.

Blue variant

• The TV Room

"The central image is of a 'palette' of ideas, represented on screen by the split-screen device and off screen by a simple four-part arrangement of colours or colour photography." - Lambie Nairn

UKTV Style

2004–2009

Designer:  Dunning Eley Jones

Typography:  Home Book UKTV

Launched:  March 8, 2004

Green variant.

Timeshift version.

2 hour timeshift version. (2007-2008); The 2 hour timeshift version was replaced with Watch in 2008.

UKTV Mums logo

The channel was renamed UKTV Style alongside its sister channels.

Home

2009–2020

2009–2020 (idents)

2009–2011

UKTV Style was renamed Home on April 30, 2009 as part of a major rebranding of UKTV's channels, where every channel would get a distinct name. The new look was created by Red Bee Media.

"The creative concept is crafted around various living spaces, representative of the diverse audiences of the channel and their different life-stages. The four idents were developed using different types of homes; a family home, an urban flat, a flat-share and an empty-nesters’ home. Each ident focuses on a number of items in the featured home, and reveals that each item has history and its own story. As the viewer is taken on a tour of each home, the objects appear and hand-written annotations reveal the “home truths” of the object’s past and its relationship with the homeowner." - Red Bee Media press release

• Red Bee Media press release[1][2]
• TV Live
• The Ident Gallery
• Art & Business of Motion

2011–2020

In February 2011, the Home logo colour was changed from blue to red. 

HGTV 

2020–present

Timeshift logo

On 11 June 2019, Discovery, Inc. acquired the BBC's stake of the former joint-venture UKTV's lifestyle channels, Home was rebranded as a UK version of HGTV on 21 January 2020.