This page only shows primary logo variants.
For other related logos and images, see:


1983–1989 1989–1996 1994–1996 1996–2001 2000–2008 2001–2007, 2008–2014, 2017–2018, 2019 2006–2016
1983–1989 1989–1996 1994–1996 1996–2001 2000–2008 2001–2007, 2008–2014, 2017–2018, 2019 2006–2016

HIT Entertainment Limited (commonly known as “HiT”) is a defunct British-American entertainment company and a label of Mattel Television. The company was founded in 1982 as Henson International Television, the international distribution arm of The Jim Henson Company, but later sold to Peter Orton in 1989. It was co-founded by Jim Henson, Peter Orton, and Sophie Turner Laing.

HIT owns and distributes children's television series such as Barney & Friends, Bob the Builder, Thomas & Friends, Pingu, Fireman Sam and Angelina Ballerina. In February 2012, the company was acquired by Mattel, although the company is still used as a label and copyright holder.

Henson International Television


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Founded in 1982, this logo was first used in The Muppet Show in 1983. The name would be stylized as "hit!".

HIT Communications PLC


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In 1989, Jim Henson Productions spun off Henson International Television and changed its name to HIT Communications PLC.

HIT Entertainment PLC


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This logo seems to be a prototype of the next logo but has only been used for a year. It was only known to be released on international prints of Season 1 Reboot as HIT was the distributor.


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This logo was only used in the Bob the Builder pilot and was never commercially used.


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HIT Entertainment switched to its 2D variation in 2000. This logo remained on some Thomas and Friends DVD's from 2Entertain, until they were expired in 2008.

HIT Entertainment

2001–2007, 2008–2014, 2017–2018, 2019

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This logo debuted with HIT Consumer Products, which was a short-lived logo. In late 2001 not long after the acquisition of Lyrick Studios, the "PLC" was dropped from the logo and the company was renamed "HIT Entertainment". This logo made a surprise appearance on Barney's Playground Fun, which was released in 2017.

HiT Entertainment


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Even though HIT Entertainment programming now has Mattel Television's logo, this logo is still used on DVDs and trade ads.

HIT Entertainment
Mattel Television