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This page only shows primary logo variants.
For other related logos and images, see:


1983–1989 1989–1996 1994–1996 1996–2001 2000-2008 2001–2007 December 2006-present
1983–1989 1989–1996 1994–1996 1996–2001 2000-2008 2001–2007 December 2006-present

Henson International Television


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Founded in 1982, this logo was first used in The Muppet Show in 1983. The name would be stylized as "hit!".

HIT Communications PLC


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In 1989, Jim Henson Productions spun off Henson International Television and changed its name to HIT Communications PLC.

HIT Entertainment PLC


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This logo seems to be a prototype of the next logo but has only been used for a year. It was only known to be released on international prints of Season 1 Reboot as HIT was the distributor.


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HiT Entertainment Plc 1996 Print logo.png



This logo was only used in the Bob the Builder pilot and was never commercially used.


HiT Entertainment Plc Logo (2000)-0.png

HIT Entertainment switched to its 2D variation in 2000. This logo remained on some Thomas and Friends DVD's from 2Entertain, until they were expired in 2008.

HIT Entertainment

2001-2007, 2008-2010, 2017-2018, 2019

HiT Entertainment Logo (2000)-0.png

This logo debuted with HIT Consumer Products, which was a short-lived logo. In late 2001 not long after the acquisition of Lyrick Studios, the "PLC" was dropped from the logo and the company was renamed "HIT Entertainment". This logo made a surprise appearance on Barney's Playground Fun, which was released on 2017.

HiT Entertainment

December 2006-2008, 2009-present

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This logo was first used on May 1st, 2004 on the flash version of the site, according to the Wayback Machine. However, the access version of the site continues to use the previous logo, until January of 2007. On December 2006, HiT Entertainment modified its logo to a "cube" variation of the main logo. The logo would now have the letters H and T in white, the I in blue being surrounded by red, yellow and blue squares which have round edges. The name was also now written as 'HiT Entertainment'. The logo didn't appear officially on DVDs, until January 2007. As of February 2021, Mattel will no longer be here. This logo, along with the 2000–2008 logo is currently seen on Season's 7–12 reruns of Barney & Friends on Sprout (now Universal Kids), despite the show now being distributed by 9 Story Media Group. Ever since the company's acquisition, this logo was since used as a permanent owner for shows and merchandise only. Technically; it would still be used; despite the merger taking place and Mattel, being the owner of the franchises permanently.

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