This page only shows primary logo variants. For other related logos and images, see:
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| 1983–1989 | 1989–1995 | 1990–1995 | 1991–1995 | 1995–2001 |
| 1996–1997 | 2000–2008 | 2001–2007 | 2007–2016, 2007–present (DVDs, trade ads and merchandise) | |
HIT Entertainment Limited (commonly known as HIT and stylized as HiT entertainment) was a British entertainment company and a label of Mattel Television. The company was founded in 1982 as Henson International Television, the international distribution arm of Henson Associates, but later went through a management buyout in 1989. It was co-founded by Jim Henson, Peter Orton, and Sophie Turner Laing.
HIT Entertainment owns and distributes children's television series such as Barney & Friends, Bob the Builder, Thomas & Friends, Pingu, Fireman Sam and Angelina Ballerina. In February 2012, the company was acquired by Mattel, although the company is still used as a label and copyright holder. On March 31, 2016, HiT was absorbed into Mattel Creations.
Henson International Television[]
1983–1989[]
Founded in 1982, this logo was first used on The Muppet Show in 1983. The name would be stylized as "hit!".
Gainbase PLC[]
1989[]
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HIT Communications PLC[]
1989–1995[]
In 1989, Jim Henson Productions spun off Henson International Television via a management buyout and changed its name to HIT Communications PLC.
HIT Entertainment PLC[]
1990–1995[]
This logo seems to be a prototype of the next logo but has only been used for a year. It was only known to be released on international prints of Season 1 of ReBoot as HIT was the distributor.
1991–1995[]
1995–2008[]
1995–2001[]
1996–1997[]

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This logo was only used in the Bob the Builder pilot and the GMTV series Professor Bubble.
2000–2008[]
HIT Entertainment switched to its 2D variation in 2000. This logo remained on some Thomas and Friends DVD's from 2Entertain, until they were expired in 2008.
HIT Entertainment[]
2001–2007[]
This logo debuted with HIT Consumer Products, which was a short-lived logo. In late 2001, not long after the acquisition of Lyrick Studios, the "PLC" was dropped from the logo. The company would be renamed to "HIT Entertainment Limited" in 2005, after it was taken private by Apax Partners.
2007–2016, 2007–present (DVDs, trade ads and merchandise)[]
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This logo was unveiled at the 2006 New York Licensing Show, and would later have new animated logos in 2008 for HIT's new productions.
Even though HIT Entertainment has now been folded into Mattel Television, this logo is still used on DVDs, trade ads and merchandise. It can also be seen on the Japanese site for Thomas' 80th anniversary.
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HIT Entertainment |
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| Subsidiaries Jim Henson Productions | Jim Henson Home Entertainment | Jim Henson's Creature Shop | Henson Alternative | Henson Recording Studios | The Henson Soundstage Defunct/Former Notes |
HIT Entertainment
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| Part of Mattel
Predecessors Programs Sub-brands Former Sub-brands 1 Joint-venture with Sooty International. ![]() |

