HIT Home Entertainment

American Girl | Barbie | Bob the Builder | Hot Wheels | Little People | Matchbox | Max Steel | Mega Bloks | Monster High (Ever After High | Enchantimals) | Polly Pocket | Thomas & Friends | Barney & Friends

Licensed
DC Universe (Batman) | WWE

Games
Scrabble | Uno (Dos) | Pictionary

Subsidaries
Fisher-Price | Mega Brands | Mattel Television

Defunct
Tyco Toys | Lyrick Studios | HIT Entertainment | HIT Video | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | Intel Play | Mattel Brands | Mattel Interactive | Gullane Entertainment (Britt Allcroft Productions) | Bluebird Toys | Ideal Toy Company | Playground Productions

Programs
Thomas & Friends | Barney | Bob the Builder | Angelina Ballerina | Fireman Sam | Pingu | Rubbadubbers | ToddWorld | Oswald | Kipper | Animal Jam | Fraggle Rock | Wobbly Land | Mike the Knight | Rainbow Magic | The Wiggles

Sub-brands
HIT Movies | The Little Big Club | HIT Favorites

Former Sub-brands
HIT Video | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | Lyrick Studios | Hot Animation | The Media Merchants