HIT Wildlife

HIT Wildlife was a HIT Entertainment division set up in 1993 (as Wild Media) to produce and distribute nature and wildlife programming.

Wild Media

1993–1996

HIT Wildlife

1996–2001

2001–2002

In mid-2002 the division was closed, as HIT wanted to concentrate more on production and distribution of children's programming. Therefore, the company sold all rights to its wildlife programming to the newly-formed Parthenon Entertainment.[1]

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Toys American Girl | Barbie | Bob the Builder | Hot Wheels | Little People | Matchbox | Max Steel | Mega Bloks | Monster High (Ever After High | Enchantimals) | Polly Pocket Licensed DC Universe (Batman) | Intel Play | WWE Games Scrabble | Uno | Pictionary Subsidaries Fisher-Price | Mega Brands Mattel Creations HIT Entertainment | Playground Productions Defunct Tyco Toys | Lyrick Studios | HIT Video | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | Mattel Brands | Mattel Interactive | Gullane Entertainment (Britt Allcroft Productions) | Bluebird Toys | Ideal Toy Company

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Part of Mattel Sub-brands HiT Movies Former Sub-brands: HIT Video | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products