For other related logos and images, see:
Times New Roman
The HSBC logo comprises of a hexagonal figure, expeditiously drawing up a uniform and legible brand identity. Inspired by the house flag of the bank, it incorporates a white rectangle broke up diagonally to create a red hourglass symbol. Like many other Hong Kong company flags that originated in the 19th century, and because of its founder's nationality, the design was based on the cross of Saint Andrew. The logo was designed by Austrian graphic artist Henry Steiner.
Although the hexagon symbol was originally adopted by the Hongkong and Shanghai Banking Corporation as its logo in 1983, the group announced in November 1998 that the HSBC brand and the hexagon symbol would be adopted as the unified brand in all the markets where HSBC operates, with the aim of enhancing recognition of the group and its values by customers, shareholders and staff throughout the world.
In 2018, HSBC made minor changes to their logo. The wordmark was repositioned from left to the right, resized to be smaller, and was switched from serif to sans-serif. Also, the hexagon was bigger. Although the red hexagon logo is a crucial part of HSBC's 150–year heritage, their look also needs to reflect the digital world we live in. That's why HSBC tweaked their logo to make sure it looks as good on screen as it does on paper.
Argentina | Australia | Canada | China | Colombia | Egypt | France | Germany | Hong Kong | India | Indonesia | Malaysia | Malta | Middle East (HSBC Saudi Arabia | SABB) | Mexico | Poland | Sri Lanka | Taiwan | Turkey | United Kingdom | United States
1 Sold out by Bradesco