Haas F1 was founded by American businessman Gene Haas to promote his Haas Automation machine tool company. Corporate colors of the eam were red, gray and white, though liveries were different each year.
Haas' first title sponsor was Rich Energy, the energy drink brand, surrounded with controversies. In the middle of the season it was revealed that the company stole its logo from Whyte Bikes, the court case was followed by the end of sponsorship deal.
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