Hardee's

This page only shows primary logo variants.

For other related logos and images, see:

Other



1960–1967	1967-1969	1969–1975	1975–1998, 2018	1989-1998 (secondary)	1997–2017


1998–2006	2006–2017	March–September 2017	2017–2018	2018–2022 (primary); 2022–present (secondary)	2022–present

1960–1967[]

SVG NEEDED

Designer:

Unknown

Typography:

Unknown

Launched:

June 23, 1960

1967-1969[]

SVG NEEDED

The stylized H had been used with the 1960 script logo on signage since late 1967.

1969–1975[]

Designer:

Unknown

Typography:

Unknown

Launched:

August 1969

1975–1998, 2018[]

Designer:

Lippincott & Margulies

Typography:

Custom

Launched:

September 1975

Hardee's would be acquired by Imasco in 1981. After the introduction of the star logo on newer locations, existing markets continued using this logo into the end of 1998. The 1975 logo was also briefly used during the "Tastes Like America" ad campaign in 2018.

1989-1998 (secondary)[]

Designer:

John Chrzanowski,
Linda Sheintop for
King-Casey

Typography:

Custom

Launched:

1989

The wordmark was made bolder in 1989, alongside a refresh of brand guidelines and introduction of royal blue to the chain's color scheme.

1997–2017[]

1998–2006[]

Designer:

Unknown

Typography:

American Typewriter (modified)

Launched:

July 1998

After Hardee's was acquired by CKE Restaurants on April 29, 1997, and in July 1998, the Happy Star from the Carl's Jr. logo was introduced into Hardee's chain of restaurants albeit tilted to the left a little, along with the wordmark utilizing a similar font from its sister logo. The now-sister chain had since then been referred to some as the "Carl's Jr. of the East Coast". This logo can still be seen at most older locations.

2006–2017[]

Designer:

Zeist Design

Typography:

Custom (Hardee's)
Copperplate Gothic (Charbroiled Thickburgers)

Launched:

June 12, 2006^[1]

When Carl's Jr.'s logo was changed in June 12, 2006, Hardee's adopted that same exact change, albeit with Hardee's name instead of Carl's Jr.'s and "Thickburgers" instead of simply "Burgers". There are two versions of this logo as far as the Happy Star placement goes... the first has the Happy Star used in place of the apostrophe between the "e" and the "s". The second, more widely used, has the Happy Star in front of the "H". This logo can still be seen at every location.

2017-2018[]

March–September 2017[]

Designer:

72andSunny^[2]

Typography:

Custom

Launched:

March 29, 2017^[2]

When Carl's Jr. introduced a new logo and ad campaign on March 29, 2017 with the fictional Carl Hardee Sr., Hardee's followed suit.

2017–2018[]

Designer:

72andSunny^[2]^[3]

Typography:

Custom

Launched:

September 20, 2017^[3]

The face was reinstated on the star in September 2017, without the eyebrows.

2018-present[]

2018–2022 (primary); 2022–present (secondary)[]

Designer:

Havas^[5]

Typography:

Custom

Launched:

November 5, 2018^[4]

In 2018, a drop shadow was added to the Happy Star and the cursive wordmark was modified. In addition to the new logo, Hardee's also adopted a new slogan, "Hardee's 'Cause It Tastes Better". In 2020, Hardee's changed their slogan again to, "Feed your happy." This is used nationwide, and as a secondary logo as of 2022.

2022–present[]

Designer:

Design Bridge^[6]

Typography:

Custom

Launched:

September 22, 2022^[6]

After 23 years, the Happy Star was designed to appear in an upright position as opposed to previously having been slightly tilted to the side, in a manner similar to the 1978 Carl's Jr. logo. In addition, the Happy Star is now facing the left.

References[]

↑ New logos for Carl’s Jr. and Hardee’s revealed. The Orange County Register (12 June 2006). Retrieved on November 21, 2022.
↑ ^2.0 ^2.1 ^2.2 Beer, Jeff (29 March 2017). Carl’s Jr.’s New Ad Strategy Is Ditching The Boobs To Concentrate On The Food. Fast Company. Retrieved on November 21, 2022.
↑ ^3.0 ^3.1 Q (20 September 2017). Carl's Jr. and Hardee's Launch $5 "All Star" Combo Meals. Brand Eating. Retrieved on November 21, 2022.
↑ Zanger, Doug (5 November 2018). Carl’s Jr. Satirizes Its Scandalous Past With Ad Starring the Famously Awkward Celeste Barber. Adweek. Retrieved on November 21, 2022.
↑ Carl’s Jr. and Hardee’s Unveil National ‘Feed Your Happy’ Campaign Featuring Brand Icon Happy Star. Carl's Jr. (12 February 2020). Retrieved on November 21, 2022.
↑ ^6.0 ^6.1 Kelly, Chris (22 September 2022). Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration. Marketing Dive. Retrieved on November 21, 2022.

External links[]

Official website

◄	Sandy's Burger Chef D'Lites of America Roy Rogers Rax Roast Beef

Hardee's

[ocregister-1] New logos for Carl’s Jr. and Hardee’s revealed. The Orange County Register (12 June 2006). Retrieved on November 21, 2022.

[fastco-2] 2.0 ^2.1 ^2.2 Beer, Jeff (29 March 2017). Carl’s Jr.’s New Ad Strategy Is Ditching The Boobs To Concentrate On The Food. Fast Company. Retrieved on November 21, 2022.

[brandeating-3] 3.0 ^3.1 Q (20 September 2017). Carl's Jr. and Hardee's Launch $5 "All Star" Combo Meals. Brand Eating. Retrieved on November 21, 2022.

[adweek-4] Zanger, Doug (5 November 2018). Carl’s Jr. Satirizes Its Scandalous Past With Ad Starring the Famously Awkward Celeste Barber. Adweek. Retrieved on November 21, 2022.

[fyh-5] Carl’s Jr. and Hardee’s Unveil National ‘Feed Your Happy’ Campaign Featuring Brand Icon Happy Star. Carl's Jr. (12 February 2020). Retrieved on November 21, 2022.

[mdive-6] 6.0 ^6.1 Kelly, Chris (22 September 2022). Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration. Marketing Dive. Retrieved on November 21, 2022.

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