"Charbroil Burgers" subtitle, used from 1975 to 1983
Orange variant
Sunrise logo, used from 1985 to 1993
Bolder variant used on packaging and advertisements in the late 1980s and early 1990s
Sign variant used from 1989 to 1998.
The 1976 logo as used in the 2018 "Tastes Like America" promo campaign.
In the 23 years this logo was used, several variations were made. In the early 1990s, typical signs from this period featured the orange wordmark with a 3D shadow and blue background. After the introduction of the star logo on newer locations, existing markets continued using this logo into the end of 1998. The 1975 logo was also briefly used during the "Tastes Like America" ad campaign in 2018.
1998–2006[]
Designer:
Unknown
Typography:
American Typewriter (modified)
Launched:
July 1998
Horizontal logo
Logo with the slogan "Come on Home"
Sign type #1 (1998–2006)
Sign type #2 (1998–2006)
After Hardee's was acquired by CKE Restaurants in 1997, in 1998 the star from the Carl's Jr. logo was introduced into Hardee's chain of restaurants albeit tilted to the left a little, along with the wordmark utilizing a similar font from its sister logo. The now-sister chain had since then been referred to some as the "Carl's Jr. of the East Coast". This logo can still be seen at most older locations.
When Carl's Jr.'s logo was changed in June 12, 2006, Hardee's adopted that same exact change, albeit with Hardee's name instead of Carl's Jr.'s and "Thickburgers" instead of simply "Burgers". There are two versions of this logo as far as "star" placement goes... the first has the star used in place of the apostrophe between the "e" and the "s". The second, more widely used, has the star in front of the "H". This logo can still be seen at every location.
In 2018, a drop shadow was added to the star and the cursive wordmark was modified. In addition to the new logo, Hardee's also adopted a new slogan, "Hardee's 'Cause It Tastes Better". In 2020, Hardee's changed their slogan again to, "Feed your happy." This is used nationwide.
