1960–1967 1967-1969 1969–1975 1975–1998, 2018 1998–2006
1960–1967 1967-1969 1969–1975 1975–1998, 2018 1998–2006
2006–2017 2017 2017–2018 2018–2022 2022–present
2006–2017 2017 2017–2018 2018–2022 2022–present


Hardee's - 1960
Logopedia InfoWhite SVG NEEDED


Hardee's - 1967
Logopedia InfoWhite SVG NEEDED


Hardee's - 1969

The stylized H had been used with the 1960 script logo since late 1967.

1975–1998, 2018[]

Hardee's 1976
Designer:  Lippincott & Margulies
Typography:  Custom
Launched:  September 1975

In the 23 years this logo was used, several variations were made. In the early 1990s, typical signs from this period featured the orange wordmark with a 3D shadow and blue background. After the introduction of the star logo on newer locations, existing markets continued using this logo into the end of 1998. The 1975 logo was also briefly used during the "Tastes Like America" ad campaign in 2018.


7h (1)
Designer:  Unknown
Typography:  American Typewriter (modified)
Launched:  July 1998

After Hardee's was acquired by CKE Restaurants in 1997, in 1998 the star from the Carl's Jr. logo was introduced into Hardee's chain of restaurants albeit tilted to the left a little, along with the wordmark utilizing a similar font from its sister logo. The now-sister chain had since then been referred to some as the "Carl's Jr. of the East Coast". This logo can still be seen at most older locations.


Hardee's 2007
Designer:  Zeist Design
Typography:  Custom
Launched:  June 12, 2006[1]

When Carl's Jr.'s logo was changed in June 12, 2006, Hardee's adopted that same exact change, albeit with Hardee's name instead of Carl's Jr.'s and "Thickburgers" instead of simply "Burgers". There are two versions of this logo as far as "star" placement goes... the first has the star used in place of the apostrophe between the "e" and the "s". The second, more widely used, has the star in front of the "H". This logo can still be seen at every location.



Hardee's 2017 (sans face)
Designer:  72andSunny[2]
Typography:  Custom
Launched:  March 29, 2017[2]

When Carl's Jr. introduced a new logo and ad campaign on March 29, 2017 with the fictional Carl Hardee Sr., Hardee's followed suit.


Hardee's 2017
Designer:  72andSunny[2][3]
Typography:  Custom
Launched:  September 20, 2017[3]

The face was reinstated on the star in September 2017.


Designer:  Havas[5]
Typography:  Custom
Launched:  November 5, 2018[4]

In 2018, a drop shadow was added to the star and the cursive wordmark was modified. In addition to the new logo, Hardee's also adopted a new slogan, "Hardee's 'Cause It Tastes Better". In 2020, Hardee's changed their slogan again to, "Feed your happy." This is used nationwide.


Hardee's 2022
Designer:  Design Bridge[6]
Typography:  Custom
Launched:  September 22, 2022[6]

After 23 years, the Happy Star was designed to appear in an upright position as opposed to previously having been slightly tilted to the side.


  1. New logos for Carl’s Jr. and Hardee’s revealed. The Orange County Register (12 June 2006). Retrieved on November 21, 2022.
  2. 2.0 2.1 2.2 Beer, Jeff (29 March 2017). Carl’s Jr.’s New Ad Strategy Is Ditching The Boobs To Concentrate On The Food. Fast Company. Retrieved on November 21, 2022.
  3. 3.0 3.1 Q (20 September 2017). Carl's Jr. and Hardee's Launch $5 "All Star" Combo Meals. Brand Eating. Retrieved on November 21, 2022.
  4. Zanger, Doug (5 November 2018). Carl’s Jr. Satirizes Its Scandalous Past With Ad Starring the Famously Awkward Celeste Barber. Adweek. Retrieved on November 21, 2022.
  5. Carl’s Jr. and Hardee’s Unveil National ‘Feed Your Happy’ Campaign Featuring Brand Icon Happy Star. Carl's Jr. (12 February 2020). Retrieved on November 21, 2022.
  6. 6.0 6.1 Kelly, Chris (22 September 2022). Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration. Marketing Dive. Retrieved on November 21, 2022.

External links[]