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For other related logos and images, see:
Hassenfeld Brothers, Inc.
On April 30, 1952, the Hasbro boy was introduced as Hasbro's mascot on television commercials and print ads. He won't appear on packaging until 1959. He made his last appearance in 1968.
The “Hasbro” text's font changed again in 1968.
In 1978, a square and house were added to the logo and the “Hasbro” text changed again.
In 1993, they removed the house and changed the square’s color to green.
The font was changed again.
||Salisbury Communications, LLC
|Also known as:
||The Hasbro Smile
In 1998, the letters became lowercase (except the H). The font was changed yet again. A smile was also added in order to make the logo playful.