On April 30, 1952, the Hasbro boy was introduced as Hasbro's mascot on television commercials and print ads. He did not appear on packaging until 1959. He made his last appearance in 1968.
1968–1977
The "Hasbro" text's font changed again in 1968.
1977-1993
Designer:
Unknown
Typography:
Custom
Launched:
November 29, 1977
In 1977, a square and house were added to the logo and the "Hasbro" text changed again.
1993–1998
In 1993, they removed the house and changed the square's color to green. The font was changed again.
1998–2009
Designer:
Mike Salisbury and Tor Naerheim of Salisbury Communications, LLC
Typography:
Custom
Launched:
October 1, 1998
In 1998, the letters became lowercase (except the H). The font was changed yet again. A smile was also added in order to make the logo playful.
