On April 30, 1952, the Hasbro boy was introduced as Hasbro's mascot on television commercials and print ads. He did not appear on packaging until 1959. He made his last appearance in 1968.
1955–1959
BETTER LOGO NEEDED
1968–1977
Designer:
Unknown
Typography:
Unknown
Launched:
July 12, 1968
The "Hasbro" text's font changed again in 1968. That same year, the company rebranded to Hasbro Industries.
1977–1993 (primary); 2018–present (secondary)
Designer:
Unknown
Typography:
Custom
Launched:
November 29, 1977
In 1977, a square and house were added to the logo and the "Hasbro" text changed again. In 1984, Hasbro Industries merged with Milton Bradley with the former renaming themselves to Hasbro Bradley, Inc. until the following year when it was rebranded to match with the Hasbro brand. This logo was reintroduced in 2018 for the Transformers G1 reissue line and is still in use for all G1-related Transformers material including toy releases as of today.
1993–1998
Designer:
Unknown
Typography:
Futura Bold
Launched:
1993
In 1993, they removed the house and changed the square's color to Viridian. The font was changed again.
1998-present
1998–2009
Designer:
Mike Salisbury and Tor Naerheim of Salisbury Communications, LLC
Typography:
Custom
Launched:
October 1, 1998
In 1998, the letters became lowercase (except the H). The font was changed yet again. A smile was also added in order to make the logo playful.
