Wiltshire Radio
1982-1984
1984-1985
GWR
1985-1987
1987-1990
1990-1994
1994-1997
1997-1999
1999-2005
2005-2007
2007-2009
Heart Wiltshire
2009-2017
2017-present
Slogans
Wiltshire Radio
1982-1985 - "With more to say"
GWR
- 1985-1989 - Listen, we're talking about you!"
- 1989-1992 - "Wiltshire's number one" or "Good Music, Great Talk"
- 1992- 1994 - "No rap, less chat"
- 1994-1995 "A mix of the 70s, 80s and the best of today"
- 1995-1997 "A better music mix - from the 70s, 80s and today"
- 1997-1999 "Today's better music mix"
Wiltshire's GWR FM
- 1999-2001 - "Today's best mix" - "The world on time"
- 2001-2004 - "Today's best mix, today's best variety" - "More music, less talk" - "Wiltshire's GWR FM"
- 2004-2005 - "The best mix of the 80s, 90s and today" - "97.2. 102.2 & on DAB Digital Radio - Wiltshire's GWR FM"
- 2005-2007 - "The Heart of Wiltshire" - "Wiltshire's GWR FM"
GWR Wiltshire
- 2007-2009 - "Today's Best Mix" - "This is GWR"
Heart Wiltshire
- 2009-2016 - "More Music Variety" - "This Is Heart
- 2016-present - Turn Up the Feel Good