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(2003–Present)
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{{ImageTOC-3
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{{ImageTOC
|image1=Langnese old empty.png|head1=1962-1998
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|Heartbrand old 1962.svg|1962-1998
|image2=Heartmarque 1998.svg|head2=1998–2003
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|Heartmarque 1998.svg|1998–2003
|image3=Heartbrand 2003.svg|head3=2003–Present}}
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|Heartbrand 2003.svg|2003–present}}
   
==1962-1998==
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==1962–1998==
  +
[[File:Heartbrand old 1962.svg|200px|center]]
   
'''''[[File:Langnese_old_empty.png|200px|center]]'''''
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Prior to 1998, many of Unilever's ice cream companies used a logo with five vertical red bars with the company name written in with a script font in a white oval in the middle. It can be traced back to the 1960s when it was used by [[Langnese]] in Germany, [[Eskimo]] in Austria, [[Olá]] in Portugal and [[Trollhätteglass]] in Sweden. As Unilever have expanded their ice cream business, new versions of this design have been introduced.
   
Prior to 1998, many of Unilever's ice cream companies used a logo with five horizontal red bars with the company name written in with a script font in a white oval in the middle. It can be traced back to the 1960s when it was used by [[Langnese]] in Germany, [[Eskimo]] in Austria, [[Olá]] in Portugal and [[Trollhätteglass]] in Sweden. As Unilever have expanded their ice cream business, new versions of this design have been introduced.
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<gallery spacing="medium" widths="80" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true">
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Langnese logo old.png|Langnese variant (1965-1998)
<gallery captionalign="center" widths="75" bordersize="none" bordercolor="#FFFFFF">
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Eskimo logo old.png|Eskimo variant
Langnese logo old.png
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Trollhätteglass 60s.png|Trollhätteglass variant (1966-1973)
Eskimo logo old.png
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Olá logo old.png|Olá variant
Trollhätteglass 60s.png
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Good h 240x204.jpg|Good Humor variant
Olá logo old.png
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Lusso Eldorado.png|Lusso Eldorado variant (1962-1995)
Good h 240x204.jpg
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547176 453441258012702 495314042 a.jpg|HB variant
Lusso Eldorado.png
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Streets-ice-cream-1962-1968.png|Streets variant (1962-1968)
547176 453441258012702 495314042 a.jpg
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p6 Streets.png|Streets variant (1968-1998)
  +
Walls Ice Cream old.jpg|Wall's Ice Cream variant (1992-1998)
 
</gallery>
 
</gallery>
   
This design was however not mandatory, and there were several companies which had an independent logo design, even though they were subsidiaries of [[Unilever]] at the time:
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This design was however not mandatory, and there were several companies which had an independent logo design, even though they were subsidiaries of [[Unilever]] at the time (with Selecta being the most notable exception because it was then owned by the Arce family, and then in the 1990s, by RFM Corporation before Unilever acquired it in 1998):
*[[Wall's]] in the United Kingdom
+
*[[Wall's (ice cream)|Wall's]] in the United Kingdom
 
*[[Miko]] in France
 
*[[Miko]] in France
 
*[[GB Glace]] in Sweden
 
*[[GB Glace]] in Sweden
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[[File:Heartmarque 1998.svg|200px|center]]
 
[[File:Heartmarque 1998.svg|200px|center]]
   
In 1998, Unilever started introducing a new symbol for their various ice cream companies around the world. The new logo replaced the previous design in most countries, but the local names (such as [[Good Humor]], [[Wall's]], [[Langnese]], [[Frigo]], [[Algida]], [[GB Glace]]) were carried on. The new identity was designed by [[Carter Wong & Partners]]. Within that time, the 11 companies that were using the awning logo used the first Heartbrand logo as their second logo under Unilever ownership, while 12 other companies (including Selecta from the Philippines which was welcomed into the Heartbrand umbrella the same year that the new logo was unveiled) started using it as their first logo under ownership by Unilever.
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In 1998, Unilever started introducing a new symbol for their various ice cream companies around the world. The new logo replaced the previous design in most countries, but the local names (such as [[Good Humor]], [[Wall's (ice cream)|Wall's]], [[Langnese]], [[Frigo]], [[Algida]], [[GB Glace]]) were carried on. The new identity was designed by [[Carter Wong & Partners]]. Within that time, the 11 companies that were using the awning logo used the first Heartbrand logo as their second logo under Unilever ownership, while 12 other companies (including Selecta from the Philippines which was welcomed into the Heartbrand umbrella the same year that the new logo was unveiled) started using it as their first logo under ownership by Unilever.
 
Kwality Walls was born in 1998 (the same year that the new symbol was revealed), and used the Heartbrand symbol, but was different from what the other Heartbrand companies were using, because the two hearts were not connected to each other.
 
 
 
   
  +
In India, [[Kwality Wall's]] was born in 1998 (the same year that the new symbol was revealed), and used the Heartbrand symbol, but was different from what the other Heartbrand companies were using, because the two hearts were not connected to each other.
   
 
[[File:Unilever Ice Cream Companies 1998.svg|center|500px|thumb|This map was created for the 1998 rebrand and shows countries where Unilever ice cream is available with the local brands in the new logo style.]]
 
[[File:Unilever Ice Cream Companies 1998.svg|center|500px|thumb|This map was created for the 1998 rebrand and shows countries where Unilever ice cream is available with the local brands in the new logo style.]]
   
==2003–Present==
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==2003–present==
 
[[File:Heartbrand 2003.svg|200px|center]]
 
[[File:Heartbrand 2003.svg|200px|center]]
Around 2003, Unilever started updating the '''Heartbrand'''. The symbol itself was symplified by removing the yellow shades in the background. The blue script lettering for the local names was abandoned in favour of a simpler all-caps font.
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<gallery spacing="medium" widths="200" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true">
  +
Heartbrand 2003 (Black).svg|Black version
  +
</gallery>
  +
In late 2003, Unilever started updating the '''Heartbrand'''. The symbol itself was simplified by removing the yellow shades in the background. The blue script lettering for the local names was abandoned in favour of a simpler all-caps sans-serif font.
   
 
The new version usually has one colour, which eliminated the need for the white background ovals that were previously included when the logo was seen on a coloured surface. When on a white surface, the logo usually has red colour. The 11 companies that were using the first heartbrand logo start using the new logo as a second logo under ownership by Unilever, while the 12 other companies started using it as their third logo (a few of them used it as their fourth logo, while GB Glace used it as their seventh logo).
 
The new version usually has one colour, which eliminated the need for the white background ovals that were previously included when the logo was seen on a coloured surface. When on a white surface, the logo usually has red colour. The 11 companies that were using the first heartbrand logo start using the new logo as a second logo under ownership by Unilever, while the 12 other companies started using it as their third logo (a few of them used it as their fourth logo, while GB Glace used it as their seventh logo).
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The refreshed brand came with a Europe-wide marketing campaign, 90 branded ice cream bars and a cooperation with [[MTV]].
 
The refreshed brand came with a Europe-wide marketing campaign, 90 branded ice cream bars and a cooperation with [[MTV]].
   
However in despite the unveiling of the new logo, several other companies are no longer using the logo (or were not using the logo in its proper apperance after it was unveiled), namely Good Humor (which replaced the Heartbrand symbol with an ice cream truck in 2009), Strauss (which used a quadlirateral shape with the word "Strauss"), and Kwality Walls (which retained its improper Heartbrand symbol).
+
However in despite the unveiling of the new logo, several other companies are no longer using the logo (or were not using the logo in its proper appearance after it was unveiled), namely Good Humor (which replaced the Heartbrand symbol with an ice cream truck in 2009), Strauss (which used a quadrilateral shape with the word "Strauss"), and Kwality Walls (which retained its improper Heartbrand symbol).
  +
  +
Selecta has two versions of the logo: one that featured the new Heartbrand symbol and the retained blue script Selecta text (used from late 2002 to early 2003), and the present Heartbrand logo: featuring the new Heartbrand logo and the new all-capitalized Selecta text.
   
Selecta has two versions of the logo: one that featured the new Heartbrand symbol and the retained blue script Selecta text (used from early 2003 to mid-2003), and the present Heartbrand logo: featuring the new Heartbrand logo and the new all-capitalized Selecta text.
 
====Gallery====
 
<gallery>
 
Wall's logo.png|Wall's variant
 
640px-Langnese_logo_2004.png|Langnese variant
 
200px-Algida_logo.svg.png|Algida variant
 
200px-Miko_logo.png|Miko variant
 
200px-Good_Humor_2008.svg.png|Good Humor variant (2003-2009)
 
200px-Frigo.gif|Frigo variant
 
200px-Ola_logo.svg.png|Ola variant
 
HB_Ice_Cream_.jpg|HB variant
 
200px-GB_Glace_2003.svg.png|GB Glace variant
 
200px-Frisko_logo.svg.png|Frisko variant
 
200px-Eskimo.svg.png|Eskimo variant
 
200px-Lusso_logo.png|Lusso variant
 
200px-Bresler_2003.jpg|Bresler variant
 
200px-Logo_holanda.jpg|Holanda variant
 
Kibon_.jpg|Kibon variant
 
180px-La.png|La Fuente variant
 
pinguino_logo.jpg|Pinguino variant
 
Tio_Rico_logo.jpg|Tio Rico variant
 
Streets-logo.png|Streets variant
 
200px-Kwality_Wall's_logo.svg.png|Kwality Wall's variant
 
selecta logo.png|Selecta variant
 
</gallery>
 
   
   
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[[Category:Heartbrand]]
 
[[Category:Heartbrand]]
 
[[Category:Food and drink in the United States]]
 
[[Category:Food and drink in the United States]]
[[Category:Food and drink in Australia]]
 
[[Category:Experient]]
 
 
[[Category:Food and drink companies]]
 
[[Category:Food and drink companies]]
 
[[Category:Unilever]]
 
[[Category:Unilever]]
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[[Category:Food and drink in Brazil]]
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[[Category:1962]]

Latest revision as of 13:49, March 26, 2020

Contents

Heartbrand old 1962 Heartmarque 1998 Heartbrand 2003
1962-1998 1998–2003 2003–present

1962–1998Edit

Heartbrand old 1962

Prior to 1998, many of Unilever's ice cream companies used a logo with five vertical red bars with the company name written in with a script font in a white oval in the middle. It can be traced back to the 1960s when it was used by Langnese in Germany, Eskimo in Austria, Olá in Portugal and Trollhätteglass in Sweden. As Unilever have expanded their ice cream business, new versions of this design have been introduced.

This design was however not mandatory, and there were several companies which had an independent logo design, even though they were subsidiaries of Unilever at the time (with Selecta being the most notable exception because it was then owned by the Arce family, and then in the 1990s, by RFM Corporation before Unilever acquired it in 1998):

1998–2003Edit

Heartmarque 1998

In 1998, Unilever started introducing a new symbol for their various ice cream companies around the world. The new logo replaced the previous design in most countries, but the local names (such as Good Humor, Wall's, Langnese, Frigo, Algida, GB Glace) were carried on. The new identity was designed by Carter Wong & Partners. Within that time, the 11 companies that were using the awning logo used the first Heartbrand logo as their second logo under Unilever ownership, while 12 other companies (including Selecta from the Philippines which was welcomed into the Heartbrand umbrella the same year that the new logo was unveiled) started using it as their first logo under ownership by Unilever.

In India, Kwality Wall's was born in 1998 (the same year that the new symbol was revealed), and used the Heartbrand symbol, but was different from what the other Heartbrand companies were using, because the two hearts were not connected to each other.

Unilever Ice Cream Companies 1998

This map was created for the 1998 rebrand and shows countries where Unilever ice cream is available with the local brands in the new logo style.

2003–presentEdit

Heartbrand 2003

In late 2003, Unilever started updating the Heartbrand. The symbol itself was simplified by removing the yellow shades in the background. The blue script lettering for the local names was abandoned in favour of a simpler all-caps sans-serif font.

The new version usually has one colour, which eliminated the need for the white background ovals that were previously included when the logo was seen on a coloured surface. When on a white surface, the logo usually has red colour. The 11 companies that were using the first heartbrand logo start using the new logo as a second logo under ownership by Unilever, while the 12 other companies started using it as their third logo (a few of them used it as their fourth logo, while GB Glace used it as their seventh logo).

When the new logo was launched, it also brought a redesign of most of the companies lead product brands such as Magnum and Solero. When the 1998 heart logo was introduced, the heart logo simply replaced the local logo without any major changes in packaging. This time the packaging was more thoroughly overhauled. Kees van der Graaf, European president of Unilever ice cream said at the launch "Yesterday our branded items simply carried the heartbrand as an add-on – from today, the heart becomes an integral part of the total design."

The refreshed brand came with a Europe-wide marketing campaign, 90 branded ice cream bars and a cooperation with MTV.

However in despite the unveiling of the new logo, several other companies are no longer using the logo (or were not using the logo in its proper appearance after it was unveiled), namely Good Humor (which replaced the Heartbrand symbol with an ice cream truck in 2009), Strauss (which used a quadrilateral shape with the word "Strauss"), and Kwality Walls (which retained its improper Heartbrand symbol).

Selecta has two versions of the logo: one that featured the new Heartbrand symbol and the retained blue script Selecta text (used from late 2002 to early 2003), and the present Heartbrand logo: featuring the new Heartbrand logo and the new all-capitalized Selecta text.



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