1864-1884
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1884-1889
In 1884, Heineken started to use the iconic green-color oval logo which featured five-point star and black horizontal bar.
1889-1930s
1930s-1954 (the Netherlands)
1930s-1951 (International)
1951-1954 (International)
After World War II, Heineken changed its star to white with border in some countries, due to relevance of red star with communism.
1954-1974
In 1954, Heineken started to put its name on the black bar instead of its type of beer (Example: Pilsener, Bavarian, and Dortmunder).
Alfred Heineken wanted the label of his beer to have a friendly presentation so he replaced the capital letters with more rounded and small letters and the ‘E’ became the ‘smiling e’ by giving them a small backward slant.
1974-present
1974-1991
In 1974, Heineken's wordmark got a minor change and still used since then.
1991-present
Stacked version
Alternate version, used in glasses.
In 1991, the star turned back to red.
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