This page only shows primary logo variants. For other related logos and images, see:
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| 1864–1884 | 1873–1884 | 1884–1889 | 1889–193? | 193?–1954 (Netherlands) | 193?–1951 (international) |
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| 1951–1954 (international) | 1954–1974 | 1974–present | 1974–1991 | 1991–present | |
1864–1884[]
1864–1873[]
1873–1884[]
1884–1889[]
1889–193?[]
193?–1954 (Netherlands)[]
193?–1951 (international)[]
1951–1954 (international)[]
After World War II, Heineken changed its red star to a white one with a black border in some countries, due to the red star symbol becoming associated with communism.
1954–1974[]
In 1954, Heineken started to put its name on the black bar instead of its type of beer (for example, Pilsener, Bavarian or Dortmunder).
Alfred Heineken wanted the label of his beer to have a friendly presentation so he replaced the capital letters with more rounded and small letters.
1974–present[]
1974–1991[]
In 1974, Heineken's wordmark was given a minor change.
1991–present[]
In 1991, the star was recolored to red.
External links[]
| Subsidiaries: Multi Bintang Indonesia | United Breweries Alcoholic beverage brands: Non-alcoholic beverage brands: Convenience stores Defunct brands:  |