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In 1884, Heineken started to use the iconic green-color oval logo which featured five-point star and black horizontal bar.
1930s-1954 (the Netherlands)
After World War II, Heineken changed its star to white with border in some countries, due to relevance of red star with communism.
In 1954, Heineken started to put its name on the black bar instead of its type of beer (Example: Pilsener, Bavarian, and Dortmunder).
Alfred Heineken wanted the label of his beer to have a friendly presentation so he replaced the capital letters with more rounded and small letters and the ‘E’ became the ‘smiling e’ by giving them a small backward slant.
In 1974, Heineken's wordmark got a minor change and still used since then.
In 1991, the star turned back to red.