Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1864–1884 1873–1884 1884–1889 1889–193? 193?-1954 (the Netherlands) 193?-1951 (international)
1864–1884 1873–1884 1884–1889 1889–193? 193?-1954 (the Netherlands) 193?-1951 (international)
1951–1954 (international) 1954-1974 1974–present 1974-1991 1991–present  
1951–1954 (international) 1954-1974 1974–present 1974-1991 1991–present

1864–1884

1864–1873

Heineken 1864.png

1873–1884

Heineken 1873.png

1884–1889

Heineken 1884.jpg

In 1884, Heineken started to use the iconic green-color oval logo which featured a five-point star and a black horizontal bar.

1889–193?

Etiket351.jpg

193?–1954 (the Netherlands)

Etiket041.jpg

193?–1951 (international)

Etiket061.jpg

1951–1954 (international)

Etiket051.jpg

After World War II, Heineken changed its red star to a white one with a black border in some countries, due to the red star symbol becoming associated with communism.

1954–1974

Heineken-1954.jpg

In 1954, Heineken started to put its name on the black bar instead of its type of beer (for example, Pilsener, Bavarian or Dortmunder).

Alfred Heineken wanted the label of his beer to have a friendly presentation so he replaced the capital letters with more rounded and small letters and the ‘E’ became the ‘smiling e’ by giving them a small backward slant.

1974–present

Heineken Wordmark.svg

1974–1991

Etiket101.jpg

In 1974, Heineken's wordmark was given a minor change, and is still used today.

1991–present

Heineken.svg

In 1991, the star was recoloured to red.

External links


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