This page only shows primary logo variants. For other related logos and images, see:
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| 1864–1884 | 1884–1889 | 1889–1930s | 1930s-1954 (The Netherlands) | 1930s-1951 (International) |
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| 1951–1954 (International) | 1954-1974 | 1974–present | 1974-1991 | 1991–present |
1864–1884
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1884–1889
In 1884, Heineken started to use the iconic green-color oval logo which featured five-point star and black horizontal bar.
1889–1930s
1930s–1954 (the Netherlands)
1930s–1951 (International)
1951–1954 (International)
After World War II, Heineken changed its star to white with border in some countries, due to relevance of red star with communism.
1954–1974
In 1954, Heineken started to put its name on the black bar instead of its type of beer (Example: Pilsener, Bavarian, and Dortmunder).
Alfred Heineken wanted the label of his beer to have a friendly presentation so he replaced the capital letters with more rounded and small letters and the ‘E’ became the ‘smiling e’ by giving them a small backward slant.
1974–present
1974–1991
In 1974, Heineken's wordmark got a minor change and still used since then.
1991–present
Stacked version
Alternate version, used in glasses.
In 1991, the star turned back to red.
External links
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