For other related logos and images, see:
|1864–1884||1873–1884||1884–1889||1889–193?||193?-1954 (the Netherlands)||193?-1951 (international)|
In 1884, Heineken started to use the iconic green-color oval logo which featured a five-point star and a black horizontal bar.
193?–1954 (the Netherlands)
After World War II, Heineken changed its red star to a white one with a black border in some countries, due to the red star symbol becoming associated with communism.
In 1954, Heineken started to put its name on the black bar instead of its type of beer (for example, Pilsener, Bavarian or Dortmunder).
Alfred Heineken wanted the label of his beer to have a friendly presentation so he replaced the capital letters with more rounded and small letters and the ‘E’ became the ‘smiling e’ by giving them a small backward slant.
In 1974, Heineken's wordmark was given a minor change, and is still used today.
In 1991, the star was recoloured to red.