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| 1864–1884 | 1873–1884 | 1884–1889 | 1889–193? | 193?-1954 (the Netherlands) | 193?-1951 (international) |
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| 1951–1954 (international) | 1954-1974 | 1974–present | 1974-1991 | 1991–present | |
1864–1884
1864–1873
1873–1884
1884–1889
In 1884, Heineken started to use the iconic green-color oval logo which featured a five-point star and a black horizontal bar.
1889–193?
193?–1954 (Netherlands)
193?–1951 (international)
1951–1954 (international)
After World War II, Heineken changed its red star to a white one with a black border in some countries, due to the red star symbol becoming associated with communism.
1954–1974
In 1954, Heineken started to put its name on the black bar instead of its type of beer (for example, Pilsener, Bavarian or Dortmunder).
Alfred Heineken wanted the label of his beer to have a friendly presentation so he replaced the capital letters with more rounded and small letters and the ‘E’ became the ‘smiling e’ by giving them a small backward slant.
1974–present
1974–1991
In 1974, Heineken's wordmark was given a minor change, and is still used today.
1991–present
In 1991, the star was recoloured to red.
External links
| Subsidiaries: Multi Bintang Indonesia | United Breweries Alcoholic beverage brands: Non-alcoholic beverage brands:  |
