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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1864–1884 1884–1889 1889–1930s 1930s-1954 (The Netherlands) 1930s-1951 (International)
1864–1884 1884–1889 1889–1930s 1930s-1954 (The Netherlands) 1930s-1951 (International)
1951–1954 (International) 1954-1974 1974–present 1974-1991 1991–present
1951–1954 (International) 1954-1974 1974–present 1974-1991 1991–present

1864–1884

Logopedia Info.svg

1884–1889

Heineken 1864.jpg

In 1884, Heineken started to use the iconic green-color oval logo which featured five-point star and black horizontal bar.

1889–1930s

Etiket351.jpg

1930s–1954 (the Netherlands)

Etiket041.jpg

1930s–1951 (International)

Etiket061.jpg

1951–1954 (International)

Etiket051.jpg

After World War II, Heineken changed its star to white with border in some countries, due to relevance of red star with communism.

1954–1974

Heineken-1954.jpg

In 1954, Heineken started to put its name on the black bar instead of its type of beer (Example: Pilsener, Bavarian, and Dortmunder).

Alfred Heineken wanted the label of his beer to have a friendly presentation so he replaced the capital letters with more rounded and small letters and the ‘E’ became the ‘smiling e’ by giving them a small backward slant.

1974–present

Heineken Wordmark.svg

1974–1991

Etiket101.jpg

In 1974, Heineken's wordmark got a minor change and still used since then.

1991–present

Heineken.svg

In 1991, the star turned back to red.

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