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1864–1884

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1884–1889

Heineken 1864

In 1884, Heineken started to use the iconic green-color oval logo which featured five-point star and black horizontal bar.

1889–1930s

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1930s–1954 (the Netherlands)

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1930s–1951 (International)

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1951–1954 (International)

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After World War II, Heineken changed its star to white with border in some countries, due to relevance of red star with communism.

1954–1974

Heineken-1954

In 1954, Heineken started to put its name on the black bar instead of its type of beer (Example: Pilsener, Bavarian, and Dortmunder).

Alfred Heineken wanted the label of his beer to have a friendly presentation so he replaced the capital letters with more rounded and small letters and the ‘E’ became the ‘smiling e’ by giving them a small backward slant.

1974–present

Heineken Wordmark

1974–1991

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In 1974, Heineken's wordmark got a minor change and still used since then.

1991–present

Heineken

In 1991, the star turned back to red.

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