Heineken

Contents
1864–1884	1884–1889	1889–1930s	1930s-1954 (The Netherlands)	1930s-1951 (International)
1951–1954 (International)	1954-1974	1974–present	1974-1991	1991–present

1864–1884

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1884–1889

In 1884, Heineken started to use the iconic green-color oval logo which featured five-point star and black horizontal bar.

1889–1930s

1930s–1954 (the Netherlands)

1930s–1951 (International)

1951–1954 (International)

After World War II, Heineken changed its star to white with border in some countries, due to relevance of red star with communism.

1954–1974

In 1954, Heineken started to put its name on the black bar instead of its type of beer (Example: Pilsener, Bavarian, and Dortmunder).

Alfred Heineken wanted the label of his beer to have a friendly presentation so he replaced the capital letters with more rounded and small letters and the ‘E’ became the ‘smiling e’ by giving them a small backward slant.

1974–present

1974–1991

In 1974, Heineken's wordmark got a minor change and still used since then.

1991–present

Stacked version

Alternate version, used in glasses.

In 1991, the star turned back to red.

External links

• Heineken

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