1984(?)-2004[]
2004-present[]
In the autumn of 2004, Hemköp introduced a new logo that would replace the logo with the smiling sun, which was over 20 years old by then. The new logo was created by Happy Forsman & Bodenfors and premiered in Stockholm on September 23, 2004.
Soon after the new logo was introduced, Axfood started converting the Spar stores in Sweden to Hemköp.
Dagab | Direkten | Handlar'n | Hemköp | PrisXtra | Snabbgross | Tempo | Willys | Willys Hemma
Defunct: Vivo | Vi-butikerna |