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Hero Supermarket

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Hero Mini Supermarket[]

1971–197?[]

Logopedia InfoWhite LOGO MISSING

Hero Supermarkets[]

197?–1987[]

Hero Supermarkets
Logopedia InfoWhite BETTER LOGO NEEDED

Hero Supermarket[]

1987–1990[]

Logopedia InfoWhite LOGO MISSING

1990–present[]

Hero Supermarket
Designer:  Unknown
Typography:  Friz Quadrata
Launched:  Unknown
  V • T • E 
Hero Intiputra
Predecessor: HERO Group

Current assets:
Retail outlets: Hero Supermarket | Mitra Diskon Swalayan | Toys City
Other assets: Oryza Grace Oil | Intex Indonesia | Hero Kids | HIP Land

Former assets:1
Hero Superstore | Hero Plaza | Mega Super Grosir | Mitra Trading | Suba Indah (Marjan | Farmhouse | Sunquick) | Shop-In | Toko Buku Utama | M CASH

Notes
1 Formerly owned by its predecessor HERO Group.
Hero Intiputra Logo
  V • T • E 
Part of Jardine Matheson

Subsidiary
DFI Retail Nusantara (Indonesia)

Supermarkets and Hypermarkets
Wellcome (Hong Kong, Taiwan) | Yonghui (China) | Cold Storage (Singapore) | MarketPlace by Jasons (Hong Kong) | Giant (Singapore) | Oliver's (Hong Kong) | ThreeSixty (Hong Kong) | San Miu (Macau) | Lucky (Cambodia)

Health and Beauty Stores
Guardian (Malaysia, Indonesia, Brunei, Vietnam, and Singapore) | Mannings (Hong Kong, China and Macau) | Rose Pharmacy (Philippines) | GNC (Hong Kong)1

Other operations
7-Eleven (Hong Kong, Macau, Southern China and Singapore)1 | Maxim's (Hong Kong, 50%) (assets) | IKEA (Hong Kong, Taiwan, Indonesia)1 | Starbucks (Hong Kong and Taiwan)1 | Genki Sushi (Hong Kong and Taiwan)1 | Robinsons Retail Holdings (Philippines, 18.25%)

Former operations
Simago (Spain)2 | Woolworths (New Zealand) | Kwik Save (United Kingdom) | Rustan's Supermarket3 (Philippines) | Shopwise3 (Philippines) | Wellcome3 (Philippines) | Franklins (Australia) | Giant (Malaysia)4 | Cold Storage (Malaysia)4 | Mercato (Malaysia)4 | Hero (Indonesia)5 | Jasons (Taiwan, Singapore, Indonesia, Hong Kong)

Notes
1 Licensed brands.
2 It was acquired by Promodès (now Groupe Carrefour) and became Champion in 1997. Champion brand itself was discontinued in 2010.
3 Purchased by Robinsons Retail Holdings, some chains rebranded.
4 Sold to Macrovalue Sdn Bhd in 2023, still operational.
5 Divested to PT Hero Retail Nusantara in 2024, still operational.

DFI Retail Group Logo
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