Logo used for giving a farewell to the old iconic logo inspired from the latest 2012 logo
Logo with black monogram
Brighter version with black monogram (early-to-mid 2000s)
Used for HP ProLiant Server Services (2010-2012)
Logo with slogan "invent"
Print version with slogan "invent"
White version with slogan "invent"
Brighter variant with slogan "invent" (early-to-mid 2000s)
Darker variant with slogan "invent"
Shadowed logo with slogan "invent"
Logo with slogan "invent" and black monogram
Brighter version with black monogram and slogan "invent" (early-to-mid 2000s)
Logo with blue slogan "invent"
Brighter variant with blue slogan "invent" (early-to-mid 2000s)
Alternate print version with "invent" slogan
Inverted variant, used as the boot screen on HP Pavilions from 2000-2003
Version used in product names. Also formerly used by HP Labs (2000–2004)
Alternate version used in product names (2000–2004)
Version used in product names (2004–2013)
Alternate logo used on promotional material, packaging, and branding (2003–2008)
"Stretch" variant (2006–2012)
Print "Stretch" variant (2006–2012)
Extended "Stretch" variant (2006–2012)
Print extended "Stretch" variant (2006–2012)
Version with 1964 wordmark
Ad endcap (2005, Romania)
2007–present[]
2007–2012[]
Print logo (2007–2010)
Alternate version
Boot screen (2007–2013)
2008–2014[]
Print logo (2008–present)
3D version (2008–present). It was used commonly in ink cartridge packaging from 2012 until 2022.
2009–present[]
2009–2014[]
Print logo (2009–present)
Inverted version
3D version (2009–present)
2012–present[]
White version, used on its products and as a Windows OEM UEFI boot logo since 2012.
Aqua version
Cornflower blue version
Cornflower blue variant with white border
Alternate cornflower blue variant, which looks identical to its previous logo. Used as a favicon on its main pages, as well as on its current products.
Inverted cornflower blue version
Full name wordmark (2012–2015). This logo mostly appeared on its premium products such as HP Spectre and HP Omen series
This mark was designed back in 2011 as part of a brand redesign study by Moving Brands commissioned by HP to help revitalize the public's perception of the HP brand. Ultimately, the proposed new monogram was not adopted, although other elements of the redesign were.
The logo resurfaced in April 2016 on the company's new Spectre 13 laptop. According to The Verge, HP says that the logo will be reserved for the company's premium laptops.[1]
Since May 2024, after HP launched its OmniBook X premium consumer laptop and simplified all of its line of consumer and business computers, this logo is now reserved on HP Omni line on 7, X and Ultra series, and HP Elite line on 6, 8, X and Ultra series. Other cases such as the HP Omni 2 and 4 series, and HP Pro series will use the main HP logo.
Slogans[]
"Expanding Possibilities" (1997–2000)
Brighter version of "Expanding Possibilities" (1997–2000)
"invent" (1999–2012)
Blue version of "invent" (1999–2012)
"everything is possible" (2002–2006)
"You +hp" (2003–2006)
"The Computer is Personal Again." (2006–2012)
"Let's Do Amazing" (2010–2011)
Alternate version of "The Computer is Personal Again." (2010–2012)
_(White).svg "HP (1979) (White).svg (31 KB)")
.svg "Hewlett-Packard (Black).svg (3 KB)")
.svg "Hewlett-Packard (Aqua).svg (3 KB)")
.svg "Hewlett-Packard (Pink).svg (3 KB)")
_(Farewell).svg "HP (1999) (Farewell).svg (3 KB)")
.svg "HP boot screen (2000-2003).svg (7 KB)")
_(Extended).svg "HP (Stretch) (Extended).svg (2 KB)")
_(Extended)_(Print).svg "HP (Stretch) (Extended) (Print).svg (2 KB)")
_(Print).svg "HP (2007) (Print).svg (50 KB)")
_(Alt).svg "HP (2007) (Alt).svg (608 KB)")
_Print.svg "HP (2010) Print.svg (3 KB)")
_Alt.svg "HP (2012) Alt.svg (3 KB)")
.svg "HP Framed (2014).svg (2 KB)")
.svg "HP Wordmark (2016).svg (9 KB)")
.svg "The Computer is Personal Again (2010-2012 alt.).svg (25 KB)")
