Hewlett-Packard/Other

1979–2010 (Main); 2010–2015 (Secondary)

Print version

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Logo with the full name on the right, used from 1979-2000

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Logo with shadow and word "invent" on the bottom, used from 1999-2010 (this variant was later used until 2006 as an alternate variant after it was replaced by the flat version of the same variant)

Alternate logo used in promotional material, packaging, and branding from 2003-2007

Banner variant used from 2006-2010

2008–2010

Print version

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3D version

2010-2012

3D version

2012–2015

Print version

Special Logos

This mark was designed back in 2011 as part of brand redesign study by Moving Brands commissioned by HP to help revitalize the public's perception of the HP brand. Ultimately, the proposed new monogram was not adopted, although other elements of the redesign were.

The logo resurfaced in April 2016 on the company's new Spectre 13 laptop. According to The Verge, HP says that the logo will be reserved for the company's premium laptops.

• The Verge