2nd alternate variant. Same as the one above, but the HP letters are black. This was used in advertising, whereas the HP rectangle on the left seen here was also used as a desktop icon for a brief period of time from the late 90's-early 2000s.
Logo with the slogan "invent" underneath. This was the most common variant used during this logo's lifespan.
Sometimes, especially in the case of OEM information on its machines at the time, the slogan "invent" was rendered in blue.
Rare variant with slogan "invent" on bottom and the HP monogram in black
Light blue variant with the slogan "invent".
Same as before, but the slogan "invent" is also in light blue
Same as before, but the HP monogram is black
Print version with slogan
Shadowed variant, used during this logo's early lifespan (this variant was later used until 2006 as an alternate variant after it was replaced by the flat version)
3D variant used from 2009-2012
Seen in the end credits of most animated DreamWorks movies
Used in product names from 2000-2004. Notice how they were usually stylized in all lowercase.
Same as before, but bold. This was primarily used on packaging at the time.
Used in product names from 2004-2013. At this point they were now written in normal title case.
Alternate logo, used on promotional material, packaging, and branding from 2003-2008
"Stretch" variant used from 2006–2012
Print version of the "Stretch" variant (2006–2012)
White variant, used as the splash screen on Hewlett-Packard computers from 2001–2012
Used as the splash screen on Hewlett-Packard computers from 2002–2004
Used as the splash screen for Hewlett-Packard computers from 2000–2012
2008–present
2008–2014
Print logo, still used on its products.
Alternate flat version, which bears a close resemblance to the current 2012 logo.
3D version, used in the OEM information, as well as on the boot screen on its machines of the time
Alternate 3D version, common in advertising and packaging at the time, as well as a desktop icon. As of 2020 it can still be seen on packaging for ink cartridges.
This was used as the boot screen on Hewlett-Packard computers made from 2008–2013
2010–2014
3D version. As of 2020 it can still be seen on packaging for ink cartridges.
Used in certain product names, like the HP Pavilion & Elite desktops from 2011-2012. This is basically the same as the 2000-2004 one, but not bold.
This mark was designed back in 2011 as part of a brand redesign study by Moving Brands commissioned by HP to help revitalize the public's perception of the HP brand. Ultimately, the proposed new monogram was not adopted, although other elements of the redesign were.
The logo resurfaced in April 2016 on the company's new Spectre 13 laptop. According to The Verge, HP says that the logo will be reserved for the company's premium laptops.[1]