Hewlett-Packard/Other

1979–present

1979–2008

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Print version

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Alternate variant. Notice that the HP rectangle is in a lighter shade of blue.

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2nd alternate variant. Same as the one above, but the HP letters are black. This was used in advertising, whereas the HP rectangle on the left seen here was also used as a desktop icon for a brief period of time from the late 90's-early 2000s.

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Same as before, but in its normal navy blue color.

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Sometimes, even the wordmark on the left was colored in all blue.

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Same as the all blue variant, but with black lettering.

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Same as the 2nd variant but the wordmark on the right is also in light blue.

Logo with slogan "Expanding Possibilities" (used from 1997-2000)

Light blue variant of the "Expanding Possibilities" variant

Rare, short lived variant, with the word "invent" from the next logo, only used on the back of its desktop computers from 2001-2002.

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Wordmark only variant

1999–2012

Print version

Light blue version

Light blue with black monogram

Logo with the slogan "invent" underneath. This was the most common variant used during this logo's lifespan.

Sometimes, especially in the case of OEM information on its machines at the time, the slogan "invent" was rendered in blue.

Rare variant with slogan "invent" on bottom and the HP monogram in black

Light blue variant with the slogan "invent".

Same as before, but the slogan "invent" is also in light blue

Same as before, but the HP monogram is black

Print version with slogan

White version

Shadowed variant, used during this logo's early lifespan (this variant was later used until 2006 as an alternate variant after it was replaced by the flat version)

3D variant used from 2009-2012

Seen in the end credits of pre-2010 DreamWorks movies

Used in product names from 2000-2004. Notice how they were usually stylized in all lowercase.

Same as before, but bold. This was primarily used on packaging at the time.

Used in product names from 2004-2013. At this point they were now written in normal title case.

Alternate logo, used on promotional material, packaging, and branding from 2003-2008

Secondary version of the previous variant. Notice the "hp" text is slightly more bolder.

"Stretch" variant used from 2006–2012

Print version of the "Stretch" variant (2006–2012)

White variant, used as the splash screen on Hewlett-Packard computers from 2001–2012

Used as the splash screen on Hewlett-Packard computers from 2002–2004

Used as the splash screen for Hewlett-Packard computers from 2000–2012

2008–present

2008–2014

Print logo, still used on its products.

Alternate flat version, which bears a close resemblance to the current 2012 logo.

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3D version, used in the OEM information, as well as on the boot screen on its machines of the time

Alternate 3D version, common in advertising and packaging at the time, as well as a desktop icon. As of 2020 it can still be seen on packaging for ink cartridges.

This was used as the boot screen on Hewlett-Packard computers made from 2008–2013

2010–2014

3D version. As of 2020 it can still be seen on packaging for ink cartridges.

Used in certain product names, like the HP Pavilion & Elite desktops from 2011-2012. This is basically the same as the 2000-2004 one, but not bold.

Seen in the end credits of Turbo

Seen in the end credits of Mr. Peabody & Sherman

Seen in the end credits of How to Train Your Dragon 2

2012–present

Alternate variant, which looks identical to its previous logo. Used as a favicon on its main pages, as well as on its current products.

White logo with blue background

Print logo

Seen in the end credits of Penguins of Madagascar

2011 (unused), 2016–present

This mark was designed back in 2011 as part of a brand redesign study by Moving Brands commissioned by HP to help revitalize the public's perception of the HP brand. Ultimately, the proposed new monogram was not adopted, although other elements of the redesign were.

The logo resurfaced in April 2016 on the company's new Spectre 13 laptop. According to The Verge, HP says that the logo will be reserved for the company's premium laptops.

Slogans

"Expanding Possibilities"
(1997–2000)

"invent"
(1999–2012)

"everything is possible"
(2002–2006)

"You +hp"
(2003–2006)

"The Computer is Personal Again"
(2006–2012)

"Everybody On"
(2011-2012)

"Make it matter."
(2012–2016)

"Keep reinventing"
(2016–present)