19??–??
1978–1998
The "H" logo above the name is still used today (rotated 90 degrees) for Hilton Worldwide and Hilton's HHONORS Program.
1998–2010
2010–present
On August 16, 2010, Hilton Hotels & Resorts introduced a refreshed identity. This included adding the word "Hotels & Resorts" to the logo, to separate it from the Hilton Worldwide brand. They also altered the blue color and introduced an altered font.
| Current Brands Luxury: Conrad Hotels & Resorts | LXR Hotels & Resorts | Waldorf Astoria Hotels & Resorts Former Brands  |