Hindustan Unilever Limited, abbreviated as HUL, is the largest manufacturer of fast-moving consumer goods in India. It is a partly-owned subsidiary of Unilever, the Anglo-Dutch FMCG conglomerate (see footnote).
Hindustan Vanaspati Manufacturing Company
1931-1956
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Lever Brothers India
1933-1956
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United Traders Limited
1935-1956
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Hindustan Lever Limited
1956–2007
Hindustan Unilever Limited
2007–present
In June 2007, Hindustan Lever Limited (HLL) was renamed to Hindustan Unilever Limited (HUL), and a new logo was introduced. The script font used to write ‘Unilever’ was now extended to ‘Hindustan’ and ‘Limited’ on either side of it. This made India the only country to have a logo other than the parent Unilever logo, though some brands have replaced the HUL logo with the Unilever logo on their products starting in 2013, while others continue to use the HUL logo.
Alternative lock-up of icon and name.
From 2007 to 2011, television commercials for HUL products displayed the HUL logo full-screen at the end of the commercial. In 2011, this was replaced by the international Unilever logo ‘unrolling’ from the top right corner of the screen at the end of the advertisement, as is the case in other countries (this animation is similar to that used by Emirates Airline). In 2012, the Unilever logo animation was replaced by one with the Hindustan Unilever logo, which is used to the present day.
Footnote
Unilever will acquire several brands of GSK Consumer Healthcare, such as Horlicks, in early 2020. GlaxoSmithKline, in return, will acquire a stake in Hindustan Unilever.
