All UKTV channels got a new look, also commissioned from Lambie-Nairn, in early 2001. The new look for UK Style was launched on May 8, 2001.
- "The central image is of a 'palette' of ideas, represented on screen by the split-screen device and off screen by a simple four-part arrangement of colours or colour photography." - Lambie Nairn
The channel was renamed UKTV Style alongside its sister channels.
UKTV Style was renamed Home on April 30, 2009 as part of a major rebranding of UKTV's channels, where every channel would get a distinct name. The new look was created by Red Bee Media.
- "The creative concept is crafted around various living spaces, representative of the diverse audiences of the channel and their different life-stages. The four idents were developed using different types of homes; a family home, an urban flat, a flat-share and an empty-nesters’ home. Each ident focuses on a number of items in the featured home, and reveals that each item has history and its own story. As the viewer is taken on a tour of each home, the objects appear and hand-written annotations reveal the “home truths” of the object’s past and its relationship with the homeowner." - Red Bee Media press release
In February 2011, the Home logo colour was changed from blue to red.
This article or section does not include the upcoming logo at the moment.
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